Social Media Content Lead — YouTube, Instagram & Facebook

We’re looking for a talented, full-time Social Media Brand Strategist and Content Creator to help grow The Real Business of Healthcare, led by Carmen. This is not a basic content-posting or scheduling role. We want a strategic, creative self-starter who can help us develop a cohesive brand strategy, strengthen Carmen’s brand story, and turn her weekly video content into compelling social media campaigns that drive measurable webinar registrations. We want you using AI to accelerate output and make beautiful graphics and images! Execution is the name of the game! What You’ll Be Responsible For: * Developing and executing a consistent social media and content strategy * Turning Carmen’s weekly video content into engaging short- and long-form videos * Publishing content across YouTube, Instagram, and Facebook * Creating high-quality branded graphics and promotional images * Writing impactful captions, hooks, headlines, and calls to action * Promoting Carmen’s signature program, the C.A.R.E. Method * Driving qualified prospects to our webinar registration page * Creating unique UTM-tracked links for every relevant post * Tracking which posts and creative concepts generate webinar registrations * Reviewing performance data and continually improving the content strategy * Coordinating with our editing team when content is not edited directly by you Who We’re Looking For: * A proactive self-starter who brings ideas to the table * A strategic thinker who understands branding and storytelling * A strong copywriter who can turn educational content into compelling messaging * Someone capable of creating polished videos, graphics, and social media content * Someone who understands direct-response marketing—not just engagement metrics * Someone highly organized and comfortable managing a consistent publishing calendar * Someone who can use performance data to identify what is working and improve future content You should be proficient with tools such as Canva, Claude, Higgsfield, Submagic, and comparable AI-powered creative and editing platforms. Experience with UTM tracking, webinar promotion, and attribution reporting is strongly preferred. Carmen films new content every week, so there is no shortage of raw material. We are a growing company looking for someone who wants to take ownership of this brand and build a long-term, full-time working relationship with our team. To Apply: Please include: 1. Examples of social media accounts or brands you have helped grow 2. Examples of videos, graphics, and copy you personally created 3. A brief explanation of how you would turn one weekly video into content for YouTube, Instagram, and Facebook 4. Your experience with UTM tracking and campaign attribution 5. The tools you currently use for video editing, design, copywriting, and content management