Social Media & Content Manager for Beauty Brand

Social Media & Content Manager Type: Contract or part-time, with room to grow into full-time as scope expands Location: Remote Reports to: Founder About the Role We're a small, founder-led team running multiple direct-to-consumer and content brands, and we need someone who can own content, not just execute a calendar someone else built. You'll be the creative engine across Instagram, TikTok, YouTube, email, and website content, while also building relationships with creators and pitching our story to press. We are looking for someone who is equal parts creative and accountable, someone who can generate ideas independently, execute them well, and hit deadlines without hand-holding. You’ll be working for 2-3 brands simultaneously, and while you won't need to be an expert in all three on day one, you do need to be able to hold multiple brand voices without blurring them together. What You'll Do Content Creation Write, shoot, and/or edit content for Instagram, TikTok, and YouTube (short-form and long-form) Draft email content and collaborate with our email/Klaviyo workflow to keep messaging aligned with campaigns Produce website copy and landing page content as needed Adapt tone and format per brand and per platform because you already know that a TikTok hook is not an Instagram caption is not a YouTube description Creator & Influencer Management Source, vet, and reach out to creators/UGC talent aligned with each brand Manage briefs, timelines, and deliverables for creator contracts Negotiate basic terms (product, flat fee, or affiliate structures) within guidelines Track performance and maintain relationships for repeat collaborations PR & Press Build and maintain a media list relevant to brands Draft and send press pitches, product seeding outreach, and gifting campaigns Track coverage and follow up professionally Strategy & Accountability Maintain and adapt a content calendar aligned to launches, seasonality Report on what's working, engagement, growth, and content-to-conversion signals, and adjust without being told to Flag risks or missed deadlines before they become problems, not after What We're Looking For 3+ years creating and managing content for a brand, agency, in-house, or as a serious freelancer (portfolio or account examples required) Comfortable being both the creative and the producer: you can pitch an idea, shoot it or brief it out, edit it, and get it live Experience pitching press and working with creators/influencers, media publications, bloggers etc. Strong, plain-spoken writing ability across formats (captions, scripts, emails, pitches). IMPORTANT NOTE: While AI is a great tool, it cannot be relied upon to do all of the work. Understanding where and how to use it is key. Self-directed: you don't need a task list handed to you everyday Comfortable with fast pivots. Priorities will shift as we test what resonates, and the candidate must be comfortable with and able to adapt to fast changes. Nice to have Experience in beauty, wellness, or lifestyle/family content Basic photo/video editing skills (CapCut, Premiere, or similar) Experience with Klaviyo, Shopify, or Meta Ads Manager Experience building a personal brand or audience of your own How to Apply Send: A short note on why this role fits you right now. Please don’t ask ChatGPT to do it for you as it becomes very obvious when every applicant writes the same message. Links to 3-5 pieces of content you personally created (not just brands you worked at, we want to see your hand in it) One example of a creator or press relationship you built from scratch (if applicable)