Social Media & Content Manager

About Us We are a fast-growing eCommerce company in the natural skincare and personal care industry, selling primarily through Amazon while expanding our presence across Shopify and social media. Our goal is to build one of the strongest premium natural personal care brands in the industry. We're looking for someone who thinks beyond posting content. We want someone who can help build a cohesive, recognizable brand that customers trust and enjoy following. This is a long-term opportunity with significant room for growth. Responsibilities Develop and execute Instagram content strategy Create a premium, cohesive Instagram feed Plan monthly content calendars Write engaging captions Research hashtags and trends Create Stories, Reels, and static content Coordinate influencer and user-generated content (UGC) Monitor engagement and community interactions Analyze performance and recommend improvements Maintain consistent branding across all social channels Collaborate with our Creative Director and design team Qualifications We're looking for someone with experience growing consumer brands, preferably in one or more of these industries: Skincare Beauty Personal care Wellness Health Premium DTC brands Experience with the following is preferred: Instagram growth Reels strategy Story strategy Content planning Consumer psychology Brand building Canva, Adobe Creative Suite, or Figma Basic photo and video editing Bonus: Amazon experience Shopify experience Influencer marketing UGC campaigns Meta Ads Email marketing Required With Your Application Please include: Links to 3 Instagram accounts you've managed. Your portfolio. Examples of beauty, skincare, wellness, or consumer brands you've worked with. Which brand are you most proud of helping grow, and why? If you were joining a premium skincare brand from the beginning, what would your first 90-day plan look like? Paid Discovery Project Finalists will be invited to complete a paid discovery project before a long-term hiring decision is made. The project will evaluate: Strategic thinking Brand-building ability Creative direction Content planning Instagram feed design Reels and engagement strategy Overall vision for building a premium social media presence We're looking for someone who can help build a world-class consumer brand—not someone who simply schedules posts.