Social Media & Content Specialist

Contract Opportunity Social Media & Content Specialist The Opportunity Promotional Product Professionals of Canada (PPPC) is Canada’s national association for the branded merchandise industry. PPPC has built a strong communications foundation, with social media engagement and followings continuing to grow and email newsletter open rates improving. We are now investing more significantly in social media and content to build on that momentum. We are seeking an experienced contract Social Media & Content Specialist to become an extension of our existing marketing and communications team. Reporting to PPPC’s Marketing and Communications Manager, this person will bring specialized social media expertise, creative thinking, and additional content-creation capacity. This is both a strategic and hands-on role. Why Now PPPC is preparing to launch a significant rebranding within weeks, around the same time this engagement is expected to begin. Research undertaken through the rebranding identified opportunities to strengthen how PPPC keeps members informed and connected, including through more timely and relevant industry information, useful member resources, member stories and industry trends. The successful candidate will be quickly immersed in our rebranding research, strategy, messaging, and creative materials, along with existing communications plans and performance data. Shortlisted candidates may be invited to sign a confidentiality agreement (NDA) to review relevant rebranding materials during the selection process. We need someone who can contribute immediately to bringing the rebranding to life through social media while working with our team to shape the strategy for what comes next. What You’ll Do Working closely with our Marketing and Communications Manager and team, the specialist will: • Review our current social media and content approach, audiences, and performance. • Develop and maintain a rolling 4–6 week social media and content calendar with the Marketing and Communications Manager, aligned with PPPC priorities, events, campaigns, and timely industry opportunities. • Assist in establishing objectives, priority channels, content pillars, an appropriate cadence and meaningful KPIs. • Recommend and prioritize the roles of Instagram, LinkedIn, and Facebook and whether TikTok or other platforms warrant investment. • Create the majority of PPPC’s planned social media content, including reels, stories, carousels, and other platform-native content. • Create useful member content around industry trends, resources, education, member stories, interviews, PPPC programs and events. • Proactively identify stories, trends, and opportunities, using social media expertise to help tell PPPC’s story and support our broader marketing and rebranding priorities. • Focus on a more effective use of short form video. • Contribute in the strategy, editorial direction and visual approach for our twice-monthly email newsletter and create or edit selected newsletter content. • Participate in a short monthly planning check-in and review performance against agreed KPIs, using concise reporting and recommendations to inform the content calendar. We want a practical strategy that evolves alongside the work and supports immediate implementation. Strong video capability is essential. We expect creative, effective social first video that is realistic within the available tools, source material, and budget. Routine newsletter production and community management, including responses to comments and direct messages, will remain with PPPC. The specialist will be responsible for delivering publication-ready content and assets and should be comfortable publishing approved content directly where agreed. Account access, publishing responsibilities, and workflow will be clearly established with the successful candidate. English and French PPPC communicates with members in both English and French through the same social media channels. The successful candidate must be comfortable working with and publishing content in both English and French. Professional translation support is provided by PPPC, with content reviewed and adapted as needed before publication. Content should follow appropriate accessibility practices, including captions for video. Who We’re Looking For This opportunity is particularly well suited to an experienced independent social media professional or content creator who: • Has deep, current social media expertise, particularly Instagram. • Is both strategic and hands-on. • Creates excellent short form video. • Is a strong writer and storyteller. • Can turn information and expertise into useful, engaging content. • Is comfortable working with content in English and French. • Uses analytics to improve their work. • Is curious, creative, and proactive. • Works collaboratively and can quickly become an effective part of an established team. Experience in the branded merchandise industry is not required. Our team brings that expertise. Budget and Term PPPC anticipates investing approximately $2,000–$3,000 CAD per month. We are deliberately not prescribing a specific number of posts or videos. The successful candidate will help determine the right content mix and cadence within the available resources. We anticipate an initial six-month engagement, with the opportunity to continue based on results, fit and evolving needs. After six months, we expect stronger engagement and reach, more effective use of video, useful member-focused content and a clearer channel and content strategy. The successful candidate will maintain appropriate confidentiality. Content and creative materials developed specifically for PPPC as part of the engagement will become the property of PPPC, subject to agreed exceptions for pre-existing or licensed materials. Interested? Please send us a concise response that includes: 1. How you would approach this opportunity, including balancing immediate rebranding needs with longer-term strategy. 2. Examples of social media and short-form video content you have personally created. 3. Your experience working with English- and French-language content. 4. Two or three content ideas or opportunities you would be excited to explore for PPPC. 5. What you could realistically provide within our $2,000–$3,000 monthly budget. 6. Your availability to begin. 7. Two relevant references. Please include links to accounts, Reels, videos, or other examples that demonstrate your own work. Timing Please respond within one week of receiving this opportunity. We expect to speak with a small number of candidates shortly thereafter and would like the successful candidate to begin as soon as possible. We’re looking for someone who can become a trusted extension of our team building on existing momentum and helping to take PPPC’s social media and content to the next level.