Social-Media Content Strategist & Coach — Scale a Visionary Personal Brand

THE MISSION I'm an author, speaker, and coach working on one of the biggest questions of our time: the breakdown and birth of a new civilisation. My book, The Great Initiation, publishes in the coming months. Around it sits a growing business — a low-cost 90-minute workshop series, a four-month deep-dive program, and 1:1 coaching. Here my IG https://www.instagram.com/bastidienst/ The ideas resonate. I've grown to ~12K Instagram followers organically and had several viral moments. But my content is intellectually deep by design — and I need a strategist who knows how to make rigorous, big-picture ideas travel on short-form platforms without dumbing them down. Accounts like this exist and reach millions. I intend to become one of them, with the book launch as the forcing function. THE ROLE This is a strategy, scripting, and coaching engagement — not a posting/scheduling gig. You will: 1. FORMAT DISCOVERY — Analyze my niche, personality, and existing content; research what's working for comparable intellectual/visionary creators; and propose 4–7 short-form formats tailored to me. 2. TESTING & SELECTION — Run a structured testing phase, then narrow to the 2–4 formats I'll master and repeat. 3. SCRIPT CRAFTING — Work hands-on with me on the scripts themselves: hooks, narrative arcs, retention beats, calls to action. Whether you draft, co-write, or edit my drafts, you must be able to shape words that hold attention without cheapening the ideas. 4. EXECUTION COACHING — Review my videos against a clear quality rubric (think bronze/silver/gold grading): what made this one good, that one great, and what excellence looks like. Hooks, structure, pacing, packaging, retention. 5. ITERATION SYSTEM — Leave me with a repeatable weekly process: idea selection, scripting, analysis, refinement. NICE TO HAVE: the ability to help elevate production quality — whether through your own in-house capability or a trusted network of editors/videographers. If you offer this, mention it. Primary platform is Instagram Reels, but the thinking should extend to my overall social presence (YouTube and X are on the roadmap). WHO YOU ARE - You have a documented, rigorous, format-driven methodology. If you've worked at or trained with Hook Point (or a comparable agency), that's the ideal profile — say so prominently. - You have a proven track record growing PERSONAL BRANDS (authors, thought leaders, coaches), not just e-commerce or entertainment accounts. - You're a strong scriptwriter for short-form video — you know how hooks, structure, and retention actually work on screen. - You think in formats, testing, and data — not trends and luck. - You can coach: clear feedback, structured reviews, honest standards. HOW TO APPLY (required — proposals missing any of these will be declined) 1. Start your proposal with the word THRESHOLD so I know you've read this. 2. Share 2–3 creators you personally worked with: handles, before/after follower counts, view growth, and timeframe. Testimonials or references welcome. Aggregate agency stats don't count — I want account-level results. 3. Include 1–2 script samples you wrote or co-wrote (or link to published videos you scripted). 4. Describe your process in one paragraph, in plain language — especially how you identify and validate formats. 5. Watch 2–3 of my recent Reels and tell me one thing you'd change immediately. 6. Your engagement model and pricing (retainer, package, or hourly) — and note any production support you can offer. NOT A FIT: follower/engagement-buying services, generalist social media managers, posting/scheduling VAs, or brand-side campaign managers. If you know how to help profound ideas find the massive audience they deserve — I'd love to hear from you.