Social Media & PR Coordinator For a Mental Health Practice

Social Media & PR Coordinator Animo Sano Psychiatry Hours: 10 hours per week initially (potential to increase to 20 hours per week) Location: Remote Start Date: As soon as possible Company Overview At Animo Sano Psychiatry, we believe everyone deserves access to compassionate, evidence-based mental healthcare. Our team is passionate about reducing stigma around mental health, educating the public, and making high-quality psychiatric care more accessible. As we continue to grow, we are looking for a Social Media & PR Coordinator who is excited about creating meaningful content, building relationships, and increasing awareness of our mission across digital platforms and media channels. Position Overview We are looking for an organized, creative, and proactive Social Media & PR Coordinator to help grow Animo Sano Psychiatry's online presence and public visibility. This role combines social media management with public relations and outreach. You will manage our social media channels, coordinate content publishing, support our YouTube growth, build relationships with content creators and influencers, and identify opportunities for media coverage and strategic partnerships. You will report directly to the VP of Marketing Strategy and work closely with the wider marketing team, medical providers, and other departments to create educational, engaging, and trustworthy content. This is an excellent opportunity for someone who enjoys both content marketing and relationship building and wants to make a meaningful impact in mental healthcare. Key Responsibilities Social Media Management - Manage and schedule content across Facebook, Instagram, LinkedIn, TikTok, and YouTube. - Maintain a consistent publishing schedule using our content calendar. - Adapt content for each platform while maintaining a consistent brand voice. - Coordinate with designers and video editors to publish high-quality content. - Monitor comments and messages, escalating inquiries when appropriate. - Track performance and provide regular reports with insights and recommendations. - Stay up to date with platform trends and recommend new content opportunities. Public Relations & Outreach - Research and build relationships with relevant influencers, creators, and mental health advocates. - Identify partnership opportunities with creators on Instagram, TikTok, and YouTube. - Research podcasts, newsletters, online publications, radio stations, TV opportunities, and local media outlets. - Prepare and send outreach emails and partnership proposals. - Support media pitching through platforms such as HARO (or similar services) and other PR opportunities. - Help secure interviews, guest appearances, collaborations, and media mentions. - Maintain an organized outreach tracker and follow-up process. Collaboration - Work closely with the VP of Marketing Strategy on campaign planning and priorities. - Collaborate with psychiatrists, therapists, and the medical team to develop educational content. - Coordinate with the SEO, design, and marketing teams to maximize the impact of campaigns. - Participate in marketing meetings and contribute ideas for continuous improvement. Requirements - 2+ years of experience in social media management, public relations, communications, or a similar role. - Proven experience managing multiple social media platforms. - Excellent written English and strong communication skills. - Experience with influencer outreach or media relations. - Strong organizational and project management skills. - Ability to work independently and manage multiple priorities. - Comfortable working with Google Workspace and project management tools. - Experience using scheduling platforms such as Later, Buffer, Hootsuite, SocialPilot, or similar. - Experience creating performance reports and interpreting social media analytics. Nice to Have - Experience in healthcare, mental health, wellness, or another regulated industry. - Experience growing YouTube channels. - Familiarity with Canva. - Basic understanding of SEO and content marketing. - Experience using AI tools to improve content creation and productivity. What Success Looks Like Within the first 90 days, you will: - Successfully manage our day-to-day social media publishing. - Build a structured outreach process for creators and media. - Secure initial collaboration opportunities with creators or organizations. - Identify relevant PR opportunities that increase awareness of Animo Sano Psychiatry. - Become a trusted member of our marketing team. Why Join Animo Sano Psychiatry? - Flexible remote work. - Opportunity to grow. - Competitive hourly compensation based on experience and performance. - Meaningful work that helps improve access to mental healthcare. - Collaborative and supportive team environment. - Opportunity to shape the public voice of a growing healthcare organization. How to Apply Please submit: - Your Upwork profile/resume. - Examples of social media accounts or campaigns you have managed. - Answers to the application questions below. Application Questions 1. Please share 2–3 examples of social media accounts, campaigns, or brands you have managed. What was your specific role, and what results are you most proud of? 2. Tell us about a time you secured a partnership, media mention, influencer collaboration, podcast appearance, or PR opportunity. How did you approach it, and what was the outcome? 3. If you joined our team, what would be the first three things you would do during your first month to help grow Animo Sano Psychiatry's social media presence and public visibility?