Social Media Coordinator who is passionate about sports + dogs

Join the Floofball team! Floofball is an emerging sporty pet brand on a mission to bring pets and their humans closer together through the love of sport. We create premium, design-led dog toys and accessories with a playful, retro-cool aesthetic that treats every dog like part of the team. We're growing fast, and we're looking for someone who lives online, loves sports, and is obsessed with dogs to help us build our world on Instagram. The Role: We're hiring a freelance Social Media Coordinator who is chronically online and content-, sports-, and dog-obsessed, and who can combine strategy with hands-on creation and execution. You'll spot trends, develop content ideas, shoot and edit short-form video, capture organic social content, design supporting graphics, and produce Reels that feel native to Instagram. You'll also own the social calendar and execute end to end: scheduling, editing, posting, community engagement, and reporting. What You'll Do: -Develop fresh social content ideas every week that support product launches, campaigns, education, and community building with our core audience -Capture engaging, social-first photo and video content for Instagram -Create content featuring your own dog(s) alongside Floofball products in authentic, everyday moments -Edit high-quality Reels that align with our brand voice and guidelines -Design graphics and carousel posts that align with our brand voice and guidelines -Help develop our UGC strategy -Own the social calendar: schedule and post content on Instagram -Stay ahead of social trends while keeping content on-brand -Help build and organize our photo and video asset library -Own the comments section: reply, engage, and surprise our community in our brand voice -Report on performance metrics -Collaborate with the founder to bring the Floofball vision to life Skills We're Looking For: -A strong eye for visuals, storytelling, and aesthetics across photo and video -Short-form video editing (CapCut, Final Cut, etc.) -Ability to create engaging, social-first content that feels on-trend and native to Instagram -Graphic design (Canva, Figma, etc.) Writing strong hooks and captions -Storytelling through video and imagery An understanding of what makes content perform organically -Repurposing one piece of content into multiple assets -General sports knowledge and genuine excitement about sports -A dog you're excited to feature in content!