Social Media & Creator/UGC Manager

## About Thera Thera makes wearable weighted comfort — hoodies, robes, and blankets filled with premium glass beads — for people who need calm, grounding pressure, and a hug they can wear anywhere. We're a small, growing DTC brand built around self-care, sensory comfort, and the science of deep pressure stimulation. Our brand voice is warm, calming, and grounded. We are a very small team of 2-3 people looking for someone to work about 20 hours a week. ## The Role We're looking for someone who can grow our audience primarily through creator partnerships and UGC — sourcing and managing relationships with affiliates and gifted creators — while also being comfortable creating simple content themselves when needed. This is not a pure content-creation role; outreach, relationship management, and organization come first. ## What You'll Do **Creator & Influencer Management (primary focus)** - Source and identify new creators/affiliates who fit Thera's audience (wellness, self-care, HSP/sensory, comfort, gifting) - Manage outreach to prospective creators and respond to inbound partnership requests - Coordinate product gifting — track who's received product, follow up, and manage expectations - Manage our affiliate program (currently on ShopMy) — review applications, approve creators, track performance - Keep an organized, up-to-date tracker of all active creators, gifting status, content received, and performance **UGC Management** - Collect, organize, and archive UGC from creators and customers - Maintain a content library that's easy to pull from for ads, social, and email - Follow up with creators to ensure usage rights/permissions are collected **Content Creation (secondary, smaller portion of role)** - Create simple on-brand posts and Reels in Canva using our existing brand kit and templates - Schedule and publish content across Instagram (and other platforms as we grow) - Repurpose creator/UGC content into polished feed posts and Stories **Growth** - Help grow our audience and engagement through consistent creator activity and content presence - Bring ideas for campaigns, collabs, and partnerships that fit our brand voice ## What We're Looking For - Experience with creator/influencer outreach and management — ideally in wellness, comfort, apparel, or a similar lifestyle space - Comfortable using Canva for content creation (we have an existing brand kit and templates) - Experience with **UGC tracking/organization** — spreadsheets, trackers, or dedicated tools - Familiarity withShopMy affiliate platforms is a plus - Strong written communication — you'll be representing our brand voice directly with creators and in captions - Organized and self-directed — this is a part-time, remote role, so you'll be managing your own workflow - Experience with scheduling tools (Later, Planoly, Meta Business Suite, etc.)