Social Media & Crowdfunding Campaign Manager — Independent Cinematic Film | Automotive Lifestyle |

JOB TITLE Social Media & Crowdfunding Campaign Manager — Independent Cinematic Film | Automotive Lifestyle | GoFundMe + Instagram + Brand Outreach PROJECT OVERVIEW I am the writer, producer, and subject of an independent cinematic short film called FJ Live Love Legacy — a wordless cinematic film centered on a 2014 Toyota Trail Teams Ultimate Edition, one of only 250 manual transmission examples ever built. This is not a car video. It is a cinematic short film being submitted to Pacific Northwest film festivals and pitched to Toyota USA. Full professional crew — cinematographer, aerial work (drone and FPV), editor, and colorist. Shot on the Sony FX3 across multiple locations in the Pacific Northwest. Filming begins July 30th. The film has a passionate and highly targeted audience — the FJ Cruiser and Toyota Land Cruiser community, automotive enthusiasts, and the Pacific Northwest outdoor lifestyle audience. This community is real, engaged, and ready to back something that speaks to them. I need a Social Media & Campaign Manager to take full ownership of the digital campaign from now through the film's public release. WHAT YOU WILL OWN Phase 1 — Pre-Launch (Immediate) Transition existing Instagram profile (@lastmanualfj) to the film's identity — FJ Live Love Legacy Build the profile — bio, highlights, aesthetic, brand voice Develop content calendar aligned with filming and campaign timeline Identify and begin outreach to key automotive and lifestyle Instagram accounts for campaign amplification Phase 2 — GoFundMe Campaign (August, 21 Days) Set up and manage the GoFundMe campaign page Embed the BTS trailer (provided by editor) on launch day Execute the full 21-day content calendar — drip posts, stories, reels, milestone updates Manage community engagement — comments, DMs, backer communications Outreach to targeted amplifiers including automotive media, FJ community accounts, and lifestyle brands Track daily funding progress and make real-time adjustments to strategy Goal: $10,000 Phase 3 — Ongoing (Post Campaign through Public Release) Manage Instagram through the three-week film release arc Week 1 trailer release — "The Legend" Week 2 trailer release — "Built for Life" Week 3 — full film public release YouTube channel setup and management Outreach to Petrolicious, Overland Bound, and automotive media for feature consideration Support the Toyota USA brand pitch with social media materials and audience metrics Manage backer reward communications and updates THE AUDIENCE YOU ARE SPEAKING TO FJ Cruiser owners — passionate, community-driven, loyal Toyota Land Cruiser enthusiasts Pacific Northwest outdoor and adventure lifestyle audience Independent film and cinematic content audience Automotive enthusiasts who appreciate craftsmanship and heritage This is a niche audience with high conversion rates. 2,500 engaged FJ followers is worth more than 25,000 general automotive followers for this campaign. You need to understand that distinction and speak to this community authentically. WHAT WE ARE NOT This is not a car modification channel This is not an off-road adventure account This is not a lifestyle brand selling products This is a cinematic film with a community behind it. The tone is reverent, emotional, and authentic. Every caption, every post, every outreach message needs to feel like it came from someone who genuinely understands what this film is about — not a marketing agency. SKILLS REQUIRED Proven Instagram management experience — content creation, reels, stories, engagement GoFundMe or crowdfunding campaign management experience — essential Experience with niche community audiences — automotive, lifestyle, outdoor, or film preferred Outreach and influencer/media relationship management YouTube channel setup and management Copywriting in English — fluent, authentic, not corporate Ability to work from a content calendar and execute on schedule Self-directed — you will own this, not be managed through it Preferred but not required: Experience with independent film marketing Automotive or Toyota community familiarity Pacific Northwest based (preferred for community connection but not required) Experience with Petrolicious, Overland Bound, or similar automotive media platforms WHAT YOU WILL RECEIVE FROM ME Complete 21-day campaign calendar with day-by-day action plan All video content and BTS clips delivered by the editor on schedule GoFundMe campaign page copy — ready to post Full creative brief on brand voice and audience Key community contacts already warmed — forum admin and community members notified ahead of launch Direct access to ask questions and align on strategy COMPENSATION — HYBRID STRUCTURE Base Fee: $300 USD fixed — covers your time investment through the 21-day campaign regardless of outcome. Paid in two installments: $150 on start, $150 at campaign close. Performance Bonus: 10% of total GoFundMe funds raised, paid within 7 days of campaign close. Examples: If $10,000 is raised: $300 base + $1,000 bonus = $1,300 total If $5,000 is raised: $300 base + $500 bonus = $800 total If $3,000 is raised: $300 base + $300 bonus = $600 total Phase 3 Ongoing Management: Post-campaign through public release — negotiated separately based on scope and timeline, estimated 3-4 months. Note: The performance bonus is paid directly by the Producer and is not deducted from GoFundMe proceeds. TIMELINE Start date: Immediately — profile transition and pre-launch setup begins now GoFundMe launch: August 2026 Campaign duration: 21 days Phase 3: August through late 2026 / early 2027 (festival run and public release) TO APPLY Please include the following in your proposal: One example of a crowdfunding or community campaign you managed — what the goal was, what was raised, and what you did specifically One example of Instagram content you managed for a niche or community audience — include the account or a portfolio link One sentence on why this project interests you specifically — not a generic answer Your proposed approach to the first 7 days of the GoFundMe campaign Proposals without these four items will not be reviewed. ONE FINAL NOTE This film is being made with real craft, real reverence, and a real community behind it. The right person for this role will read this posting and immediately understand what it is and why it matters. If you have to think hard about whether you're the right fit — you're probably not. If you read this and thought "I know exactly how to reach this audience" — apply.