Marketing campaign - Summer Internship

Marketing Intern – Technical Services Growth Campaign Position Overview We are seeking a motivated Marketing Intern to support the development and execution of a focused marketing campaign for a technology company providing software, hardware and technical support services based in Texas. This internship provides hands-on experience in technology marketing, market research, customer acquisition strategies, digital communications, and business development. The intern will work closely with the technical and business teams to understand software solutions, identify target markets, and create effective campaigns to engage potential customers. Key Responsibilities Assist in developing a targeted marketing strategy for software development and technical support services. Conduct market research to identify customer segments, industry trends, competitors, and market opportunities. Analyze market size, customer profiles, and potential market opportunities (“market mapping” and market segmentation). Help define ideal customer profiles and develop customer acquisition strategies. Create marketing content including presentations, newsletters, website content, case studies, and social media campaigns. Support outreach campaigns to potential customers, partners, and technology organizations. Develop effective communication materials that translate technical solutions into customer-focused value propositions. Track campaign performance and provide recommendations for improving customer engagement. Collaborate with engineering and business teams to understand products and communicate their benefits effectively. Learning Opportunities: The intern will gain practical experience in: Technology and software services marketing Go-to-market strategy development Market research and competitive analysis Customer discovery and lead generation Business communication and technical storytelling Digital marketing strategies Startup and entrepreneurial business development Qualifications Currently pursuing a degree in Marketing, Business, Communications, Technology Management, Computer Science, Engineering, or a related field. Strong written and verbal communication skills. Interest in technology, software products, AI, data analytics, or SaaS solutions. Ability to research markets and summarize findings clearly. Self-motivated with strong organizational skills. Familiarity with social media, digital marketing tools, or presentation software is a plus. Preferred Skills Experience creating marketing content or presentations. Understanding of software development, cloud technologies, AI, or data-driven solutions. Ability to communicate technical concepts to non-technical audiences. Interest in startups, innovation, and emerging technologies. Internship Benefits Gain real-world experience supporting a technology company’s growth strategy. Learn how software companies identify customers and build markets. Develop professional marketing, communication, and business development skills. Work alongside technical professionals and entrepreneurs. Build portfolio experience in technology marketing campaigns. Time Commitment: Flexible (10 hours/week)