Social Media Distribution Strategist

We are looking for an experienced social media distribution expert to build and manage a complete organic distribution system across Instagram, TikTok, YouTube Shorts, and other relevant platforms. We already have the content, a consistent production pipeline, and a team of editors. We do not need someone to film or edit everything themselves. We need someone who can create the detailed strategy, direct our editors, manage distribution, and build a network of clipping pages that expands the reach of our content. This is not a standard social media manager or content calendar role. The primary objective is distribution and audience growth. Responsibilities • Develop a detailed organic distribution strategy across all relevant platforms • Build a repeatable system for turning long-form and original content into high-performing short-form clips • Identify the strongest moments, hooks, angles, and narratives for clipping • Create detailed briefs and direction for our existing editing team • Determine the volume, formats, variations, and posting frequency required • Build, launch, and manage multiple clipping and fan-style pages • Develop distinct positioning for each page so they do not publish identical content • Manage posting schedules, captions, titles, thumbnails, and metadata • Test different hooks, edits, opening frames, lengths, and content angles • Coordinate distribution across our primary accounts and supporting pages • Identify external clipping pages, creators, and partners who can expand distribution • Develop outreach, incentive, and affiliate strategies for third-party clippers • Monitor account health, platform guidelines, and content duplication risks • Track reach, retention, engagement, follower growth, traffic, and conversion • Deliver weekly performance reports with clear insights and next actions • Continuously improve the system based on platform and audience data What We Already Have • A growing library of original content • A consistent content-production pipeline • A team of editors who can create multiple cuts and variations • Primary brand and founder accounts • The ability to produce new content based on strategic recommendations Your role is to give the team clear direction and ensure the content is packaged and distributed effectively. Ideal Candidate • Proven experience building organic social media distribution systems • Experience managing clipping pages, fan pages, theme pages, or content networks • Deep understanding of Instagram Reels, TikTok, and YouTube Shorts • Strong knowledge of hooks, retention, packaging, testing, and platform-native content • Experience directing editors through detailed clipping briefs • Ability to manage multiple accounts and high posting volume • Strong analytical skills and experience using performance data to guide creative decisions • Experience growing brands, creators, podcasts, entertainment properties, or media companies • Strong understanding of how to scale distribution without damaging account health or brand positioning Initial Deliverables During the first phase, we expect: 1. A complete audit of our current content and social accounts 2. A detailed 30, 60, and 90-day distribution strategy 3. A recommended clipping-page structure and positioning for each account 4. A publishing calendar covering our primary and supporting pages 5. A clipping framework for directing our editors 6. A system for testing hooks, formats, and creative variations 7. A reporting dashboard with clear performance metrics 8. A strategy for recruiting or partnering with third-party clipping pages To Apply Please provide: 1. Examples of accounts, clipping pages, or distribution networks you have managed 2. Specific organic growth and viewership results 3. Your exact role in achieving those results 4. The number of accounts and posts you have managed simultaneously 5. An example of how you turned one piece of long-form content into a broader distribution campaign 6. A brief overview of how you would structure a multi-page clipping strategy 7. Your availability, rate, and preferred working structure Please begin your proposal with “Distribution system” so we know you have read the complete post. We are looking for someone who can own this function, work closely with our existing team, and potentially become a long-term distribution partner.