Social Media Editor and Manager

Role brief, Tomorrow's Potential You take the podcast and video clips I record, turn them into social-first edits for every platform, post them on a schedule, and grow my following and my website traffic. Each month you tell me what is working and what to do next. What we do (so you edit with the right feel) Tomorrow's Potential is a community for founders and CEOs. The content is about building a strong business and staying healthy and high-energy while you do it. The audience is smart, busy, and tired of fluff. They scroll fast. They can smell generic content in one second. Your edits need to grab them in the first one or two seconds and feel sharp, never salesy. What you are working towards (your scorecard) Three goals, in this order: 1) Followers up on every platform, month on month. 2) Views and watch-time up (people staying to the end of clips). 3) Website traffic up to tomorrowspotential.com and leads generated Everything you make should move at least one of these. If a post moves none of them, we change the approach. What I will give you Full podcast recordings (video and audio). Extra short video clips I film myself. Access to Fastlane AI, a tool that automatically makes social clips. Use it to create extra clips so we always have enough volume. But watch every AI clip first. AI clips are often average. Only post the good ones. Mix them with the moments I choose by hand. (Note: learn the exact features of Fastlane AI inside the tool itself. I am describing what it does, not how every button works.) What you make, platform by platform These are starting guidelines based on what works now. Platforms change often. Once we have real data, the numbers are the boss, not this page. Adjust based on what actually gets views. TikTok Shape: vertical (9:16). Length: 20 to 40 seconds is best. Up to 90 seconds only if the story stays gripping. Edit: burned-in captions (most people watch on mute). A strong hook in the first one to two seconds, both spoken and on screen. Quick cuts. Keep the energy high. Caption text: short and casual, one or two lines. Three to five relevant hashtags, no more. How often: 5 to 7 a week. This is a volume game. Instagram (Reels, Stories, Carousels) Reels: use the same vertical edit as TikTok, but remove any TikTok logo first. Slightly more polished feel. Length: 7 to 30 seconds is best, up to 90. Caption: the first line is the hook. The rest gets hidden behind "more", so the first line has to earn the click. Also make Stories most days (behind the scenes, resharing Reels) and the odd Carousel (one strong quote or insight across a few slides) in our brand colours. How often: 4 to 7 Reels a week, Stories most days. YouTube Shorts Shape: vertical, under 60 seconds. The same clips as TikTok work here. Hook in the first three seconds. The title matters for search. Write a clear, specific title with the main idea in it. How often: 5 to 7 a week. LinkedIn (most important, this is where our buyers are) This is where our actual customers are: founders and CEOs. Video: vertical or square, 30 to 90 seconds. The written post above the video does most of the work. The first two lines must hook before the "see more" cut. Calm, confident, insight-led. Not hypey. Do not put links inside the post. Links lower reach on LinkedIn. Put the link in the first comment instead. How often: 3 to 5 a week. Quality matters more than quantity here. YouTube (long form, the full episodes) Shape: 16:9 (wide). Edit: clean cut. Remove dead air and filler. Open with a 30 to 60 second "cold open" of the best moment, then the titles. Add chapters and timestamps, a strong thumbnail, and a search-friendly title. Description: a two or three line summary, the timestamps, and links to tomorrowspotential.com. This is one of our best sources of website clicks, so the link goes in every time, with a clear reason to click. How often: one per episode (usually weekly). Spotify and Apple Podcasts (audio) Clean the audio: even levels, remove background noise, cut long silences. Write a title, a short description, and timestamps. Put the website link in the notes. Honest note: these platforms hold the episodes but do not bring many new listeners on their own. The clips on TikTok, Reels, Shorts and LinkedIn are what bring new people in. So the clips come first. How we actually get website traffic Social platforms hide outbound links on purpose, so traffic does not just happen. It comes from doing these every single time: Link in bio on every platform, pointing to tomorrowspotential.com or to one of our free tools. A clear spoken call to action in clips when it fits. For example: "The full episode and the free tool are at tomorrowspotential.com." YouTube descriptions and pinned comments with the link. LinkedIn link in the first comment. Use our free tools as the reason to click. We have a few free tools. A free tool is a much better reason to click than "visit our website." Tag every link with a UTM code so our analytics shows exactly which platform and which post sent the visitor. (A UTM is a small tag added to the end of a link. It lets us see where traffic came from. If you do not know how to make these, tell me and I will set up a simple system.) Scheduling Plan content at least one week ahead. Schedule everything through our existing scheduling tool (I use Metricool). Keep a simple content calendar I can see (a Google Sheet, or the tool's own calendar) so I always know what is going out and when. Turnaround: clips from a new episode should be ready within 2 days of me sending the footage. (We agree this number together though) The monthly report (keep it simple, use this template) Once a month, send me one short report. One page only. I want clear numbers and clear next moves, not a long document. Follower count per platform, and the change versus last month. The 3 best posts this month, and why you think they worked. The 3 worst posts, and why. Total website clicks from social, broken down by platform (from the UTM links). Three specific things to try next month. Brand rules you must follow (these are not optional) These protect how we sound. Follow them exactly: No em dashes ever. ( the — symbol ). Use commas, full stops, colons or brackets instead. No hype words: unlock, game-changer, 10x, hustle, grind, level up, supercharge, transform your life. Short, clear, confident sentences. Say the specific thing, not the vague thing. Brand colours for all captions and graphics: electric blue #1EOfe8 and off-white #F4F4f4. Same caption style and font across every clip, so we look consistent. (check out Ali Abdall and Steven Bartlett for inspo) Always show the handle or logo. For the first month, send me captions to approve before posting. Once I trust your voice, you post freely. Tools you should know (tell me which you use) CapCut, Adobe Premiere Pro, After Effects (for motion and captions), Descript (for audio and text editing), and our scheduler. Tell me honestly which ones you are strong in and which ones you are still learning. Honesty here helps both of us. Before I say yes, send me these I believe in proof, not promises. Please send: 3 to 5 examples of similar work, ideally podcast or talking-head clips made for English-speaking or Western audiences. Real growth numbers you have driven (followers, views, over what time period). Be honest about what you did yourself and what a wider team did. Two references or testimonials I can contact. The tools you are fluent in. Your capacity: how many clips a week you can make, and how fast you can turn them around after I send footage.