Social Media Engagement Specialist

Drifter is a small-batch coachbuilder of luxury Class B campervans currently in the middle of a full rebrand. Review the work at driftervans.com — the site is being updated within the next week to reflect the new brand direction. We integrate AI into our brand process. You will be provided the full AI brand book that governs how Drifter speaks — including in comments, replies, and DMs. The voice is specific. Every interaction follows it. The role: You are the brand's daily presence in the conversation. 150 engagements per day — roughly 25–35 per channel across Facebook, Instagram, Pinterest, YouTube, and any additional platforms in the strategy. This includes replies to comments, outbound engagement on relevant accounts, DM responses, and community interaction. You are not creating content or building strategy. You are executing the voice at the point of contact. The AI brand book guides every response. You follow it. What we need: Experience managing daily social media engagement at volume. Consistency in tone. Ability to work within a strict brand voice system without defaulting to generic social media language. Understanding of when to engage, when to respond, and when to leave it alone. Before you apply: Visit driftervans.com. Review the brand and the product. This is not casual community management. The constraint system is the standard. Send examples of engagement work or accounts you've managed where tone and brand consistency were required.