Social Media Expert for Immersive Play

Hi, I'm Mia Topalian (@mia_top), and I'm looking for a social media expert to guide and curate the launch of documenting the process of bringing Version 2 of my immersive play to life. If you don't know the show yet, start here: @thats.hot.play on Instagram Our first run oversold — see the attached program from that production for a feel of the world we built. Now we're aiming for something bigger: a longer-term residency in 2027, a real, permanent home for this show. Full disclosure: I'm an actor, not an influencer. I don't have unsorted footage sitting around — I have ideas. Real things are happening right now (calls, conversations, decisions), but I don't have a system for turning any of it into something organized and legible. That's what I'm hiring for. Right now, we're in active conversations with brands, and looking to use UGC-style content to help build the case for investment in the show. The job I need someone to guide the content strategy and help me actually execute it — turning the real, in-progress process of building this show into a documented story, from where we are now through casting and finding a permanent home. It would be awesome of you were LA based, but not necessary. I want THAT'S HOT's socials to do three things: 1. Work as something I can genuinely send during pitches — to sponsors, production companies, investors 2. Build the audience who'll show up when we open 3. Exist as a real record of what it took to make this — for the sheer joy of it, and so I have something to look back on :) What you'll actually do: Turn my ideas and the conversations already happening into an organized, legible content plan Structure both photo and talking-head video content into something like a mini-series — the story of bringing this show to life Guide how we use UGC-style content to support the pitch for investment Shape a visual and video language for the show — feed aesthetics, reel structure, format Keep me accountable to actually shooting, posting, and following the plan Please include in your response: Where would you start with a project like this? Is there something in your past work that makes you especially excited about this kind of project? What's your experience with social media for live or theatrical events? Send me your answers, plus anything you've built that shows you can turn a messy, in-progress thing into a story people want to follow. Reply with your favorite hot sauce so I know you read this with human eyes. I am averse to AI slop (: — Mia