Social Media Graphic Designer for Nonprofit Fundraising Campaign

Herren Project is seeking a graphic designer to create a cohesive set of social media graphics and editable Canva templates for our 2026 Empowerment Appeal, a nonprofit fundraising campaign centered on prevention, recovery, and resilience. We already have the campaign strategy, messaging, direct mail appeal, donation page language, visual direction, brand colors, fonts, and core campaign lines. We are not looking for someone to create the campaign concept from scratch. We are looking for a designer who can take our existing materials and turn them into polished, consistent social media assets for Instagram, Facebook, LinkedIn, and Stories. The campaign is built around the message: Recovery Changed More Than One Life Supporting campaign language includes: * Prevention. Recovery. Resilience. * Because nobody recovers alone. * Support, connection, and hope. * Help another family find support. * Support changes outcomes. The tone should feel human, hopeful, warm, authentic, emotionally grounded, and mission-centered. We are not looking for overly busy, generic, fear-based, or corporate nonprofit graphics. Scope of Work We would like to begin with a small paid test project consisting of: 1. One campaign launch graphic 2. One quote graphic 3. One Instagram Story template If the design direction is a strong fit, we would like to continue with the full campaign asset package. The full project may include: * Campaign launch graphics * Quote graphics * Donation impact graphics * Day of Giving countdown graphics * Day of Giving graphics for July 24 * Donation ask graphics * Instagram/Facebook Story templates * Reel cover templates * Thank-you graphics * Editable Canva templates our team can reuse Design Direction Design should feel: * Clean * Warm * Human * Hopeful * Emotionally grounded * Modern * Mission-centered * Consistent with existing campaign materials Please avoid: * Overly busy layouts * Heavy text overlays * Generic stock-style nonprofit graphics * Fear-based or crisis-focused visuals * Designs that feel too corporate or overly polished Ideal Candidate The ideal designer has experience with: * Nonprofit fundraising campaigns * Social media campaign graphics * Canva template design * Instagram, Facebook, LinkedIn, and Story formats * Strong typography and layout skills * Creating cohesive campaign systems * Following established brand direction Experience with addiction recovery, mental health, youth prevention, or human services nonprofits is a plus, but not required. What We Will Provide We can provide: * Brand guidelines * Logo files * Campaign colors and fonts * Direct mail appeal design * Donation page copy * Campaign messaging guide * Photo/video assets when available * Sample postcards and prior campaign materials * Specific copy for each graphic File Requirements Final files should include: * Editable Canva templates * Exported PNG or JPG files for social media use * Correct sizing for Instagram, Facebook, LinkedIn, and Stories * Organized files with clear naming conventions Timeline Our campaign runs from June 24 through July 31, with a major Day of Giving on July 24. We would like initial templates and campaign graphics completed before the campaign launch, with Day of Giving assets prepared ahead of July 24. Please include in your proposal: * Examples of nonprofit, fundraising, or campaign graphics * Canva template examples, if available * Your estimated timeline for the test project * Your pricing for the test project and/or full campaign package