Social Media & Growth Associate

# Social Media Manager & Growth Specialist (Food Industry, MSMEs, Startups, Funding & Regulatory Updates) ## About Us We are an emerging Food Business Consulting and Growth Advisory firm founded by an industry veteran with over 40 years of experience in Food Products, FMCG, Edible Oils, Dairy, Food Processing, Marketing, Distribution, Business Development, and New Product Launches. Our mission is to become a leading knowledge, consulting, and growth platform serving food businesses, MSMEs, startups, manufacturers, exporters, investors, and entrepreneurs. We have ambitious growth plans and are looking for a talented Social Media Manager who can help us build a strong digital presence and grow alongside the company. This is an opportunity to work directly with the Founder and play a key role in shaping the company's brand, visibility, and industry influence. --- ## Position Overview We are looking for a proactive, creative, and research-oriented Social Media Manager who can go well beyond routine posting. The ideal candidate will be responsible for creating and managing social media accounts, tracking industry developments daily, generating high-quality content, creating newsletters, growing our audience, and helping establish the Founder as a recognized thought leader in the Food, FMCG, MSME, Startup, Funding, and Regulatory ecosystem. This role requires a combination of research skills, content creation ability, strategic thinking, and growth-focused execution. The initial engagement will be for one month and may be extended to three months or longer based on performance, ownership, attitude, and results achieved. --- ## Key Responsibilities ### 1. Social Media Account Creation & Setup Create and professionally set up company profiles on relevant platforms including: * LinkedIn * Facebook * Instagram * X (Twitter) * YouTube * Pinterest * Threads * WhatsApp Channel * Other relevant platforms as identified Responsibilities include: * Profile setup and optimization * Banner and branding recommendations * SEO-friendly descriptions * Hashtag and keyword optimization * Profile linking and consistency across platforms --- ### 2. Daily Industry Research & Intelligence Gathering Track industry developments daily and identify content opportunities related to: #### Food & FMCG * Food Processing Industry * Packaged Foods * Dairy Industry * Edible Oils * Beverages * Frozen Foods * Food Ingredients * Food Manufacturing #### Regulatory & Compliance * FSSAI updates * Food safety regulations * Government notifications * Quality standards * Compliance requirements #### Business & Industry * MSME schemes and opportunities * Startup ecosystem developments * Venture Capital activity * Angel investments * Incubators and accelerators * Export opportunities * International trade developments * Government policies * Industry associations and forums #### Technology & Innovation * AI and Automation * Digital Marketing * Food Technology * Manufacturing Technologies * Food Processing Equipment * Supply Chain and Logistics --- ### 3. Source Monitoring Monitor and track information daily from: * FSSAI * Government portals * Ministry websites * Industry associations * Trade publications * Business news portals * Startup and funding platforms * MSME portals * Export promotion councils * LinkedIn thought leaders * Industry forums * Research reports The candidate should continuously identify and recommend new sources for monitoring. --- ### 4. Content Creation Create engaging and informative content across social media platforms. Content formats may include: * LinkedIn posts * Facebook posts * Instagram posts * Carousel posts * Infographics * Industry insights * Founder thought-leadership content * Regulatory update posts * Industry trend analysis * Polls * Educational content * Case studies * Success stories * Event summaries * Short-form video concepts * Industry commentary --- ### 5. Content Strategy & Audience Growth This is a growth-focused role, not merely a posting role. The selected candidate will be expected to: * Develop content strategies that increase visibility and engagement. * Create highly engaging and shareable content. * Improve organic reach and impressions. * Increase followers and connections across platforms. * Build the Founder’s personal brand and thought leadership. * Improve engagement rates through strategic content planning. * Generate website visits and business inquiries through social media. * Recommend innovative campaigns and audience-growth initiatives. --- ### 6. Weekly Newsletter Creation Create and publish one professionally structured weekly newsletter covering: * Food Industry Updates * Dairy Industry Developments * Edible Oils Sector News * Food Processing Industry Updates * FSSAI Notifications * MSME Opportunities * Startup & Funding News * Export & International Trade Updates * Industry Events and Conferences * Emerging Trends The newsletter draft must be submitted to the Founder for review and approval before distribution. --- ### 7. Content Calendar Management * Create weekly and monthly content calendars. * Plan content around industry events and announcements. * Maintain consistency across platforms. * Ensure alignment with company objectives. --- ### 8. Founder Approval Process * Submit all content drafts for Founder review. * Incorporate feedback promptly. * Obtain final approval before publishing any content. * Maintain a professional and organized approval workflow. --- ### 9. Community Building & Engagement * Monitor comments and messages. * Respond professionally where authorized. * Engage with industry stakeholders. * Build meaningful relationships within the industry ecosystem. * Participate in relevant discussions and conversations. --- ### 10. Analytics & Performance Reporting Prepare a weekly report covering: * Followers gained * Connections added * Reach * Impressions * Engagement rate * Click-throughs * Top-performing posts * Audience growth trends * Content performance analysis * Recommendations for improvement * Next week's content plan --- ## Deliverables ### Weekly Deliverables * 5–7 LinkedIn posts * 3–5 Facebook posts * 3–5 Instagram posts/carousels/reel concepts * Daily industry monitoring and content opportunity identification * One weekly newsletter * Weekly content calendar * Weekly performance report ### One-Time Deliverables * Creation and optimization of all approved social media accounts * Branding consistency across platforms * Growth strategy recommendations * Source monitoring framework --- ## Desired Skills ### Must Have * Excellent English writing skills * Strong research and analytical capability * Experience creating social media content * Understanding of social media growth strategies * Ability to simplify complex industry information * Strong attention to detail * Professional communication skills ### Preferred Experience in one or more of the following sectors: * Food Industry * FMCG * Dairy * Edible Oils * Food Processing * Manufacturing * B2B Marketing * Startup Ecosystem * MSME Sector * Consulting Industry --- ## Tools Experience (Preferred) * Canva * ChatGPT * Gemini * LinkedIn * Meta Business Suite * Buffer * Hootsuite * Zoho Social * Google Workspace * AI-assisted content creation tools --- ## Contract Details * Initial Contract Duration: 1 Month * Extension: Based on performance and business requirements * Work Mode: Remote * Reporting To: Founder * Expected Availability: Please mention hours available per week --- ## Success Criteria Contract extension and future opportunities will be based on: * Quality of content created * Research capability * Ownership and initiative * Consistency and reliability * Growth in followers and connections * Growth in reach and impressions * Engagement levels achieved * Professional communication * Ability to work closely with the Founder * Contribution to the company's long-term growth objectives --- ## Why Join Us? * Work directly with a Founder having 40+ years of industry experience. * Opportunity to contribute to a fast-growing consulting and advisory business. * Significant learning exposure across Food, FMCG, MSMEs, Startups, Funding, and Regulatory Affairs. * Potential for a long-term engagement based on performance. * Opportunity to grow into a larger role as the company expands. --- ## Application Instructions Please include the following with your application: 1. Your resume/profile. 2. Links to social media pages you currently manage or have managed. 3. Three sample posts you have personally created. 4. A brief note explaining how you would grow a LinkedIn page focused on: * Food Industry * MSMEs * Startups * Funding Opportunities 5. Your expected monthly fee. 6. Availability (hours per week). 7. Examples of newsletters or industry content you have created. Applications without relevant samples may not be considered.