Social Media Growth (Consultant)

About Us We're an established online fashion retailer specializing in prom, homecoming, formal, evening, and wedding guest dresses. We publish content regularly but need an experienced strategist to help us grow our audience, increase engagement, and build a stronger social presence. This is a consulting role focused on strategy—not creating graphics or editing videos. What You'll Do Audit our current Instagram, TikTok, Facebook, Pinterest, and YouTube strategy Develop a monthly content strategy and posting calendar Research competitors and identify growth opportunities Recommend content pillars and trending topics Analyze performance and engagement metrics Identify what's working and what should be improved Create a roadmap to grow followers organically Suggest hashtag and SEO strategies Recommend collaborations, influencers, and community-building ideas Track KPIs and provide actionable reports Stay ahead of social media trends and algorithm updates This Role Does NOT Include Graphic design Video editing Writing captions for every post Creating reels from scratch Managing customer support We already have a content creation team. Success Metrics Your recommendations should help improve: Organic reach Engagement rate Saves Shares Comments Profile visits Website clicks Qualified followers Brand awareness Requirements We're looking for someone who has: 3+ years of experience growing fashion or eCommerce brands Strong understanding of Instagram, TikTok, Pinterest, Facebook, and YouTube algorithms Experience analyzing social media analytics Proven success growing organic engagement Experience building content strategies Excellent competitor research skills Fashion industry experience is a strong plus.