Social Media Growth & Content Manager (Health & Wellness Brand)

# About Omnitrition Omnitrition is nutritional supplement company that does primary category weight management/weight loss but also supports other health goals and has been helping people live healthier lives for over **37 years** and now is physician acquired so as of 2026 it is doctor-owned, doctor-led and After decades of success through an MLM model, under new doctor-led ownership we are looking to transition into DTC so our dilemma is that most people do not know about the brand aside from customers of distributors who are now in their 70s and 80s. We currently offer approximately **20 total nutritional supplements** that support common wellness goals including: * Healthy Weight Management (this being our primary category with our Omni Drop Program being the best seller until GLP /injections rose, see below more about it) * Sleep & Recovery * Energy & Vitality * Focus & Memory * Digestive & Gut Health * Healthy Aging * Antioxidant & Immune Support * Overall Wellness We're looking for much more than someone who schedules social media posts. We're looking for someone who wants to help build a brand, get new customer acquisition and drastically increase revenue. --- # Our Marketing Philosophy We don't believe people buy supplements. People buy outcomes. People want: * Better sleep * More energy * Healthy weight management * Better digestion * Healthy aging * Mental clarity * Reduced stress * Overall wellness Our job is to educate first and sell second. Every piece of content should answer questions like: * Who is this product for? * What problem does it solve? * Why is it different? * Why should someone trust our brand? * How does it fit into a healthier lifestyle? --- # Where We Need Your Help Most of our historical customers came from our previous business model, meaning many younger consumers have never heard of Omnitrition. We're rebuilding our brand awareness from the ground up. We want someone who can help us create a complete organic growth strategy which includes content—not simply publish content. We want you to help with: * Brand awareness * Customer trust * Social media engagement * Website traffic * User-generated content (UGC) * Influencer partnerships * Community engagement * Product sales --- # Our Current Thinking (We Want Your Opinion) One reason we're excited to hire this position is because we genuinely want strategic input. For example, we'd love your thoughts on questions like: ### Should Omnitrition primarily be positioned as: * A Healthy Weight Management brand? or * A Complete Wellness brand, with healthy weight management serving as our flagship category? We'd love to hear which approach you believe would create the strongest long-term brand. and for Our flagship product is the Omni Drops Program. Rather than simply another weight management supplement, it is a complete healthy weight management program that combines: * Homeopathic drops * Healthy nutrition * Hydration * Meal guidance * Recipes * Healthy habits * Lifestyle support Sales have declined as GLP-1 medications have become increasingly popular. we'd like your help to position Omni Drops as a needle-free, lifestyle-focused wellness program for individuals seeking alternative healthy weight management support. We'd love your thoughts on: * How would you position Omni Drops in today's marketplace? * Which audiences would you prioritize first? * How would you differentiate it while remaining compliant? * Would you initially focus heavily on Omni Drops before expanding to the rest of our product line? --- ### How would you organize our content? Would you organize content around: * Individual products? or * Health goals? would it be on a weekly or monthly basis , different themes? For example: **Healthy Weight Management** * Omni Drops * Omni 4 * Garcinia Cambogia * Thermo Java * Green Coffee Bean * GLP Capsules * Additional weight management products **Sleep & Recovery** * Nite Lite **Energy & Vitality** * Charge * Omni IV **Focus & Memory** * Remind **Digestive & Gut Health** * Fiber N More **Healthy Aging** * Collagen * Phyto Nutrients Would you recommend weekly wellness themes? Monthly campaigns? Or an entirely different strategy? --- # Product Priorities While we eventually want every product to receive consistent exposure, we don't believe every product should receive equal attention initially. During the first several months we'd likely focus heavily on growing awareness and sales for products including: * Omni Drops * Nite Lite * Omni 4 * Charge * Remind * Collagen Peptides especially getting these in hands of UGC content creators/micro-influencers etc We'd love your opinion on whether you agree with this strategy or would prioritize products differently. --- # What You'll Be Responsible For * Develop and manage our social media strategy * Create a rolling 90-day content calendar * Create and edit engaging short-form videos * Repurpose existing content into multiple formats * Write captions and educational copy * Schedule and publish content * Community engagement * Creator and influencer outreach which should be key since we dont have much existing following on our pages * User-generated content (UGC) management * Product tagging and social commerce * Weekly analytics and recommendations Platforms we need help with: * Instagram- only 42 followers * Facebook- only 115 followers * TikTok and TikTok shop- account has not been created yet, need help with that. * YouTube - 0 followers *Pinterest *Linkedin # Content We'd expect- * Educational content * Product education * Wellness tips * Lifestyle content * Customer testimonials * UGC * FAQs * Behind-the-scenes content * Physician education * Healthy habit content We already have for you soem of the below- * Product photography * Product videos * Customer testimonial videos * Written customer reviews * Recipes * Educational materials so we can provide these with you, especially the customer testimonial videos being real customers would be helpful to use into multi purpose content across the different platforms. also, for each of our 20 rpoducts, we had one customer create a how to use/benefit video per product so total 20 videos for that we have. --- # Influencer & UGC Strategy One of our biggest opportunities we see in this day and age is creator partnerships We'd love someone who can identify and build relationships with creators such as: * Physicians * Nurses * Dietitians * Nutritionists * Chiropractors * Fitness coaches * Pilates instructors * Yoga instructors * Moms * Healthy aging creators * Weight management creators * Sleep & recovery creators * Gut health creators * Wellness creators No partnerships should be finalized without approval but we want you to handle the outreach from start to finish. have them post content, you repost, have them tag us, collaborate etc include reporting to us of- * Creator profile * Audience demographics * Engagement rate * Estimated cost * Deliverables * Your recommendation we want to know how many outreach you would do on the daily. --- # Community Building We also want to build a genuine community around the brand. One idea we've discussed is creating a recurring "Partner in Health Spotlight" featuring customers, creators, healthcare professionals, and wellness journeys perhaps every Friday? because this is the below part of our company the slogan of Your Partner in Health. Do you think that's a good long-term series? If not, what recurring content would you recommend instead? Our Tagline: has been for 37 years- Nutrition You Can Feel® so incorporating our tagline throughout our social media posts would be great too. perhaps as #Nutritionyoucanfeel #Partnerinhealth **Mission:** Help people live healthier lives. **Positioning:** Doctor-Owned. Doctor-Recommended. **Philosophy:** Supplements should support—not replace—a healthy lifestyle. **Relationship:** Your Partner in Health. --- # Analytics we expect for you to provide weekly reporting including: * Reach * Engagement * Follower growth * Website traffic from social media * Social-driven sales * Creator outreach progress * Best-performing content * Recommendations for improvement # Competitive Research We'd also appreciate your review of the below competitor brands social media presence such as: * MaryRuth Organics * Cymbiotika * BodyBio * Needed * Ritual * Bloom Nutrition * Thorne HerbalLife Nature's Sunshine Unicity * AG1 * Just Ingredients * Pure Encapsulations * Xymogen * Quicksilver Scientific * BodyHealth We aren't looking to copy them, but we'd love your insights into what they're doing well and how you would use some of their techniques to grow Omnitrition similarly. # The Ideal Candidate We're looking for someone who has experience with: * Health & wellness brands * Nutritional supplements * Ecommerce * Organic social media growth * UGC campaigns * Influencer marketing * Video editing (CapCut, Canva, etc.) * Instagram * Facebook * TikTok * YouTube Shorts * Community management Most importantly, you enjoy building brands—not simply posting content. We also want to know how ads would play in a role and at what stage of your strategy for Omnitrition (Meta instagram Facebook YouTube ads tiktok shop etc)? --- # To Apply Please include: 1. Links to social media accounts you've managed and actually driven increase in following/engagement/views and revenue/sales for as a result of your content/engagement. 2. Examples of Reels, TikToks, or YouTube Shorts you've created. 3. Examples of wellness, supplement, fitness, beauty, or ecommerce brands you've worked with. 4. Tell us about the largest brand you've helped grow and the results you achieved. 5. If you joined Omnitrition tomorrow, what would your first 90 days look like? 6. How would you structure our content calendar? 7. Would you position Omnitrition primarily as a healthy weight management brand or a complete wellness brand? Why? 8. Which products would you prioritize first, and what would your reasoning be? 9. If you disagree with any of our ideas, tell us. We'd rather hire someone who challenges our thinking with experience and creativity than someone who simply agrees with everything we say. --- # Why Join Us? This is more than a social media management role. You'll have the opportunity to help shape the future of a trusted wellness company with nearly four decades of history. If you're excited about creating meaningful content, growing communities, building creator partnerships, and helping an established brand reach an entirely new generation of customers, we'd love to hear from you.