Social Media Growth & AI Content Strategist for Innovative Pet App (CHYS)

About CHYS CHYS is a new pet-focused social platform with a unique mission: “Where all pets have a voice.” Unlike traditional social media, CHYS combines pet content, pet safety, lost & found tools, fundraising, tipping, business discovery, and community support into one ecosystem. We are preparing for launch and are looking for an exceptionally creative social media growth expert who understands AI, viral content, audience psychology, and community building. What We Need We are NOT looking for someone who copies Instagram trends. We are looking for a visionary growth strategist who can create completely original concepts that make people stop scrolling and immediately want to join CHYS. You will be responsible for: Creating a comprehensive social media growth strategy Identifying and targeting the exact pet-owner audience Leveraging AI tools to maximize reach and engagement Designing highly creative short-form video campaigns Creating viral growth loops Building anticipation before launch Developing user acquisition strategies with measurable KPIs Creating content that emotionally connects with pet lovers Key Responsibilities AI-Powered Audience Growth Define ideal customer profiles Identify micro-communities and underserved audiences Develop AI-driven audience targeting strategies Create data-backed growth experiments Optimize campaigns based on performance metrics AI Video Creation Create powerful short-form videos for: Instagram Reels TikTok YouTube Shorts Facebook Reels X Videos should: Be emotionally compelling Be highly shareable Highlight CHYS features in innovative ways Create curiosity and excitement Drive app downloads and engagement What Makes This Different We are NOT interested in: Generic pet videos Recycled trends Cookie-cutter marketing Content copied from competitors We want: Original concepts First-principles thinking Viral mechanics nobody else is using Innovative AI workflows Creative storytelling Attention-grabbing campaigns people remember Ideal Candidate You are: A social media growth expert Experienced with AI content creation Skilled in viral marketing psychology Experienced in startup launches Able to think beyond conventional marketing Obsessed with user acquisition and retention Familiar with pet communities (preferred but not required) AI Tools Experience Please include experience with: ChatGPT Midjourney Runway Kling Veo ElevenLabs CapCut AI Any other AI growth or content tools Deliverables Please explain: How you would identify and target the exact audience for CHYS. Which AI tools you would use and why. Your growth strategy for reaching the first 10,000 users. Examples of campaigns you created that achieved significant growth. Three original content ideas you would create for CHYS. Project Type Short-term project initially with the possibility of a long-term leadership role as CHYS scales. To Apply Please start your proposal with: “Where all pets have a voice” and provide examples of your most creative growth campaigns. We are looking for someone who can help build the next major platform in the pet industry, not simply manage social media. Budget: Open for the right person based on experience and creativity.