Social Media Growth, Influencer & UGC Manager for Established Health & Wellness Brand (Long-Term)

# Social Media Growth, Content & Influencer Manager (Health & Wellness Brand) **Compensation:** Starting at **$200/month** (Part-Time • Remote • Long-Term Opportunity) ## About Us We are a 37+ year nutritional supplement company under new physician ownership. We are transitioning from a legacy MLM business model into a modern direct-to-consumer (DTC) and Amazon-focused wellness brand. We currently offer **20 science-based, plant-based supplements** across categories including: * Weight Management * Sleep Support * Healthy Aging * Gut Health * Energy & Focus * Memory & Cognitive Support * General Wellness Our flagship **weight management program** is a homeopathic formula drops + program guide that has been a customer favorite for years, and we're looking for creative ways to grow awareness and sales with sales dropping due to GLP injections but we want to position our drops as the natural non-invasive affordable needle free alternative or a supplement to your GLP injections. For example, our **sleep support supplement**, also helps promote restful sleep **without next-morning grogginess** according to customers. We believe this unique benefit is a major opportunity to stand out through creator content, testimonials, and educational marketing. this is an example of 2 of the 20 products but we feel each one really gives everyday health solutions but we need new customers to find out about our products since we only have existing customers from the MLM prior model. We're looking for someone who wants to help build a recognized wellness brand through social media—not someone who simply schedules social media posts. # About the Role We are looking for a proactive **Social Media Growth & Influencer Manager** for our Facebook, instagram, tikTok account to help grow our brand recognition, sales, followers, through strategic content, user-generated content (UGC), influencer partnerships, and community engagement. This is a hands-on role where you'll create content, edit videos, manage our social media channels, coordinate creators, organize content, and help drive brand awareness and sales. Your goal is simple: **Grow brand awareness. Build community. Increase sales.** # Our Marketing Philosophy is "Nutrition You Can Feel", that is our slogan for the past 37 years. we believe People don't buy supplements. People buy outcomes. They buy: * Better sleep * Healthy aging * Weight management * Gut health * Better recovery * More energy * Mental clarity * Reduced stress * Overall wellness so we want you to ensure our content should educate first and sell second. Every post should answer questions like: * What does this product do? * Who is it for? * Why is it different? * How should it be used? * Why should someone trust our brand? --- # Your Responsibilities ## Content Strategy * Create and maintain a rolling **90-day content calendar** * Plan weekly campaigns around specific wellness topics and product categories * Ensure every product receives attention at least once every 4–6 weeks Example monthly themes: * Week 1 – Sleep & Recovery * Week 2 – Weight Management * Week 3 – Energy & Focus * Week 4 – Healthy Aging Every post should fall into one of these content buckets: * Product Education * Health Education * Customer Testimonials * User-Generated Content (UGC) * Lifestyle * FAQs * Behind the Scenes * Community * Physician Education --- ## Content Creation & Editing We already have for you: * Product photos * Some how to use/benefit videos * some real customer testimonial videos Your job is to maximize these assets and turn one piece of content into multiple engaging posts. Create and publish: * Instagram Reels * Facebook Reels * TikTok videos * Stories * Carousel posts * YouTube Shorts * Educational graphics --- # Monthly Content Expectations ### Instagram * minimum 2 Reels per day * Daily Stories (approximately 5 story frames) * Carousel posts * Daily engagement ### Facebook * Repurpose Instagram content * Educational posts * Testimonials * Blog sharing * Community engagement ### TikTok *min 2 videos per day * Educational videos * Product demonstrations * Trending content (when appropriate) * Testimonials ### YouTube * Weekly video or YouTube Short ### Blog * One SEO-friendly blog post each week ### Email Marketing * One weekly email newsletter --- # Influencer & Creator Outreach A major part of this role is building relationships with creators who genuinely align with our brand. Examples include: * Moms * Physicians * Nurses * Nutritionists * Dietitians * Chiropractors * Personal trainers * Pilates instructors * Yoga instructors * Healthy aging creators * Busy professionals * Women's wellness creators * Men's wellness creators * Sleep creators * Gut health creators * Weight management creators * Walking creators * Meal prep creators Every business day you'll research and reach out to potential creators. We're looking for authentic content. Examples include: * Morning routines * Night routines * What I take every day * What's in my bag * Workout routines * Travel routines * Recipes * Day-in-the-life videos * Product reviews * Educational videos --- # Creator Approval Process No creator partnerships should be finalized without approval. Instead, provide recommendations including: * Creator profile * Audience demographics * Engagement rate * Suggested deliverables * Estimated cost (if applicable) * Expected ROI * Your recommendation # Long-Term Content Goals Eventually we'd like every product to have approximately: * 10 customer testimonials * 10 UGC videos * 10 educational videos * 5 FAQ videos * 5 comparison videos --- we also want you to Help maintain and optimize: * Instagram Shop * Facebook Shop * TikTok Shop (where applicable) Ensure products are properly tagged so customers can purchase directly from social content whenever appropriate. --- # Analytics Provide a weekly report including: * Best-performing content * Reach * Engagement * Follower growth * Social-driven sales * Creator outreach progress * Recommendations for improvement --- # Ideal Candidate You have experience with: * Health & wellness brands * Nutritional supplements * Fitness or lifestyle brands * Ecommerce * Influencer marketing * UGC campaigns * Organic social media growth * Video editing * Canva * CapCut * Instagram * Facebook * TikTok * YouTube Shorts * Community management Most importantly, you're passionate about **building brands**, not just posting content. --- # Success Looks Like * Increased brand awareness * Increased engagement * Increased website traffic * Increased sales attributed to social media * Growth in influencer partnerships * Growth in customer testimonials * Growth in user-generated content * Consistent daily posting * A thriving online community --- # Position Details * Part-time * Remote * Long-term opportunity * Starting compensation: **$200/month** To Apply Please include: 1. Links to social media accounts you currently manage (or have managed). 2. Examples of Reels, TikToks, Shorts, or other short-form videos you've created. 3. Examples of health, wellness, fitness, beauty, supplement, or lifestyle brands you've worked with. 4. Tell us about the largest ecommerce or social media brand you've helped grow. 5. If you were hired to grow a 37-year-old supplement company transitioning into a modern direct-to-consumer brand, what would your first 90 days look like? 6. Explain how you would use customer testimonials, educational content, user-generated content, acquire new content, new customers, influencer partnerships, and community engagement to increase brand awareness and drive product sales. --- ## Why Join Us? This is more than a social media management role. You'll play a key role in transforming an established physician-owned wellness company into a modern consumer brand. We're looking for a long-term partner who enjoys creating meaningful content, building engaged communities, and helping a mission-driven company grow through authentic storytelling, strategic marketing, and measurable results.