Social Media Guru for 3 startup SaaS

Here’s an Upwork job description: Social Media & Marketing Lead — 3 SaaS Startups (Long-Term, Full-Time) We’re a portfolio of three early-stage SaaS companies looking for one sharp, self-directed social media and content lead to own our entire social presence across all three brands. The three products: • A CRM/management platform for doulas and birth workers • An all-in-one event management platform for multi-service event businesses (DJs, photographers, videographers, venues) • A software product in the music/audio space What you’ll own: • Build and run content calendars for all three brands across platforms (Instagram, Facebook, LinkedIn, TikTok, X) • Write platform-native copy and captions that match each brand’s distinct voice and audience • Create or coordinate visual content (Canva, basic graphic/video editing) • Grow engaged followings and drive sign-ups/trial conversions, not just vanity metrics • Engage with communities, respond to comments/DMs, and nurture inbound interest • Report weekly on what’s working and what you’re adjusting You’re a great fit if you: • Have 3+ years running social media for SaaS, tech, or B2B brands (startup experience strongly preferred) • Write excellent, natural English and can switch tone across very different audiences • Are genuinely self-managing — you build the plan, then execute without hand-holding • Understand the difference between posting content and driving growth • Are comfortable owning multiple brands at once and keeping them organized • Know your way around scheduling tools, analytics, and AI content tools Nice to have: • Experience in any of: healthcare/wellness, weddings/events, or music/creator industries • Paid social (Meta/LinkedIn ads) experience • Basic video editing for short-form Details: • Long-term, ongoing role with room to grow into a marketing leadership position • hours/week to start • Please apply with: links to social accounts you’ve grown, your relevant SaaS experience, and one sentence on which of our three products excites you most We review every application that follows the instructions above. Looking forward to meeting you.