Social Media Launch Manager and Content Creator for New Cat Breeder Marketplace

About Whiskerly Whiskerly is a new online marketplace designed to provide cat buyers with a better way to find reputable breeders, available kittens and cats, stud services, and trusted cat-related businesses. We are preparing for our initial United States launch and are looking for a social media manager who can set up, organize, and manage our launch presence across Instagram, Facebook, TikTok, YouTube, and X. Our primary focus will be Instagram, Facebook, and TikTok. The right person should be able to develop a warm, trustworthy, polished, and premium social presence that appeals to both reputable cat breeders and prospective cat buyers. Responsibilities The selected freelancer will be responsible for: Setting up or completing Whiskerly’s social media profiles Creating consistent usernames, biographies, profile images, cover images, and links Connecting the appropriate business-management tools Developing a pre-launch and launch content strategy Creating a 30-day social media content calendar Designing branded graphics and carousel posts Editing short-form videos for Instagram Reels, TikTok, Facebook Reels, and YouTube Shorts Writing captions in Whiskerly’s brand voice Scheduling and publishing approved content Responding to basic comments and direct messages using approved responses Engaging with relevant breeders, catteries, cat owners, breed communities, and pet businesses Promoting Whiskerly’s breeder signup and buyer email waitlist Featuring founding breeders and available listings Tracking growth, engagement, website visits, and email signups Providing a weekly performance report Recommending improvements based on content performance Initial Content Themes Potential Whiskerly content will include: Whiskerly launch announcements Launch countdown posts “A better way to find a reputable breeder” messaging Explanations of how Whiskerly works Breeder verification and trust information Founding breeder spotlights Available kitten and cat features Breed education Tips for identifying responsible breeders Questions buyers should ask breeders Kitten preparation and ownership tips Behind-the-scenes development updates Cat lifestyle, family, and adventure content Buyer waitlist and breeder signup calls to action Testimonials and early success stories First 30-Day Deliverables During the initial contract, we would like the freelancer to: Complete and optimize all social profiles. Establish a consistent visual and written brand presence. Create a 30-day content calendar. Prepare an initial content library, ideally including: 12 to 16 feed or carousel posts 6 to 8 short-form videos Story templates Breeder spotlight templates Available kitten or cat listing templates Launch countdown graphics Schedule the approved content. Begin engaging with relevant accounts and communities. Help direct breeders to the founding breeder signup process. Help direct buyers to the launch email list. Provide weekly reporting and recommendations. Content can be adapted across platforms rather than requiring completely different content for every account. Ideal Candidate The ideal candidate will have: Proven social media management experience A portfolio showing professional social media accounts Experience creating Instagram Reels, TikToks, and short-form videos Strong graphic-design skills Experience with Canva or similar design software Excellent written English Strong caption-writing ability Experience with content calendars and scheduling tools An understanding of community engagement Strong attention to detail The ability to follow a defined brand voice Experience with pet, animal, family, lifestyle, marketplace, or startup brands Experience working with cat-related or pet-related businesses is strongly preferred but not required. Application Instructions Please begin your proposal with the word Whiskerly so we know you reviewed the complete job description. Please answer the following questions: Which social media accounts have you previously launched or managed? Please provide two or three relevant portfolio examples. What would your first 30 days of content look like for a new cat breeder marketplace? Which platforms would you prioritize and why? Are you comfortable creating graphics and editing short-form videos? Which design, editing, scheduling, and analytics tools do you use? How would you grow an audience before the marketplace officially launches? How many hours per week are you available? What information and materials would you need from us to get started? Please provide one sample Instagram caption announcing that Whiskerly is preparing to launch. Generic proposals that do not address these questions will not be considered.