Social Media Lead (Content & Online Reputation Management)

We are one of the UK's fastest-growing suppliers of customised workwear and PPE, supplying over 50,000 businesses nationwide. We invest heavily in digital marketing across Meta (Facebook & Instagram) and are looking for someone to become the face of our online community. This is a long-term remote position for someone who enjoys creating engaging content, interacting with customers and protecting a brand's online reputation. The Role You will be responsible for publishing daily content across our social media channels while actively managing comments and customer interactions generated by our Meta advertising campaigns. This role is just as much about community management as it is about creating content. We run high-volume Meta advertising, so checking comments multiple times throughout the day is essential. Responsibilities Social Media Content Create and publish engaging daily posts on: Facebook Instagram LinkedIn Repurpose existing marketing content into social posts. Create simple graphics using Canva where required. Promote products, customer projects, special offers and company updates. Plan content using a content calendar. Community & Reputation Management Monitor Facebook and Instagram ad comments throughout the working day. Respond professionally to customer questions. Hide spam, abusive and non-constructive comments. Escalate genuine customer complaints to our Customer Experience team. Encourage positive engagement within our community. Identify common customer questions and feedback trends. Online Reputation Monitor review platforms including Reviews.io, Trustpilot and Google Reviews. Notify the team of new negative reviews. Work alongside Customer Experience to help resolve issues. Help improve our public online reputation through positive engagement. Reporting Provide a short weekly report covering: Content published Engagement and follower growth Customer queries answered Negative comments moderated Reviews requiring attention Recommendations for improvement Working Hours 30 hours per week Suggested UK-time schedule: 8:30am–11:30am: Content creation, scheduling, overnight comment moderation and reputation checks. 1:00pm–2:00pm: Midday Meta ad comment and enquiry check. 4:00pm–5:00pm: Late-afternoon moderation and customer responses. 7:00pm–8:00pm: Final evening check of Meta ad comments, customer questions and reputation platforms. This role requires multiple check-ins throughout the day. We are looking for someone who remains proactive rather than checking comments once daily. During busy advertising periods, Meta comments should be reviewed approximately every 60–90 minutes to ensure customer questions receive fast responses and inappropriate comments are dealt with promptly. Essential Skills Excellent written English. Previous experience managing business Facebook, Instagram and LinkedIn accounts. Experience using Meta Business Suite. Strong customer service and communication skills. Canva experience. Ability to work independently. Excellent attention to detail. Organised and reliable. Desirable Experience with Shopify businesses. Experience working with eCommerce brands. Experience managing online reviews and brand reputation. Familiarity with workwear, apparel or B2B businesses. Experience using AI tools such as ChatGPT to improve productivity. What We're Looking For We're looking for someone who genuinely enjoys interacting with customers and takes pride in maintaining a positive online presence. You'll be trusted to represent our brand professionally, respond with empathy, and protect our reputation while helping turn social media engagement into sales. To Apply Please include: A brief introduction about yourself. Examples of social media accounts you've managed. Any experience with community management or online reputation management. Your availability (UK time). The AI tools you regularly use. Your hourly rate. This is a long-term opportunity with the potential to grow into a full-time position for the right person.