Social Media Leader & Builder

Social Media Builder for Premium Food Brand US-Based, Fluent in English Lobsterboys is building the #1 live lobster brand in the world, and we are looking for a driven Social Media Manager to help make us a household name. This is a hands-on role for someone who understands content, algorithms, real-time media opportunities, and how social drives both brand growth and sales. Responsibilities - Lead content strategy, planning, calendar and creation - lead the team in execution of content across Facebook, Instagram, TikTok, and YouTube (potentially X) at least 5 days per week - Manage long-form, short-form, Reels, Shorts, Stories, and Highlights (with video editor and graphic designer) - React quickly to TV appearances, PR, media coverage, and trending opportunities - Write strong captions, hashtags, hooks, tags, and calls to action Tag relevant people, shows, media outlets, creators, and products. -Provide direction to edit video with captions, strong hooks platform-specific approaches and graphics. - Provide direction for creation of on-brand assets with designer - Having an ability to do some design and video editing is a plus Understand and lead repurposing our large library of existing content including over 75 content creator videos Track performance and apply a strong understanding of algorithms. Please note: Lobsterboys cannot sell through TikTok Shop because of restrictions on live food products. We are looking for a builder-ambitious, proactive, curious, collaborative and competitive. Excited to learn and grow while helping create the world’s leading live lobster brand. This role will start at approximately 15 hours per week and will expand as we gain substantial momentum across platforms - your growth and the brand's growth on social media go hand in hand. To Apply: Please first review Lobsterboys IG (atLobsterboysteam), Youtube (atLobsterboysteam) and also the website (Lobsterboysdotcom): 1) Please provide 3 Social Media Accounts you've built for Consumer Brands and the key role(s) you've played in driving growth/engagement/sales 2) In a few sentences explain why you want to be a Social Media Leader with Lobsterboys 3) Give one example of how you have used analytics to understand a challenge on a business' social media account and what you specifically did to turn this around. (The Situation, Action, Result) 4) How do you use AI tools in your work? What works for you? What does not?