Social Media Manager (Arabic & English) – USA

Social Media Manager (Arabic & English) – US E-Commerce Brand About Us East West Souk (EWSouk) is a US-based e-commerce company specializing in Arabic educational products, Islamic books, prayer items, clothing, gifts, and specialty food. We sell through our website and multiple online marketplaces, serving customers across North America and beyond. We are looking for an experienced Social Media Manager to manage and grow our social media presence with a strong focus on increasing online sales, building brand awareness, and growing an engaged community. This is intended to become a long-term partnership for the right candidate. Scope of Work Strategy & Planning -Develop a monthly social media strategy aligned with business goals. -Create a monthly content calendar. -Plan seasonal campaigns and product promotions. -Conduct competitor and audience research. Content Management -Publish and manage content across all platforms. -Create bilingual (Arabic & English) captions. -Schedule posts using professional tools. -Maintain Instagram Highlights and profile optimization. -Implement hashtag and CTA strategies. Content Creation Depending on the selected package: -Create static posts and carousel posts. -Edit short-form videos and Reels. -Design promotional graphics. -Produce educational and product-focused content. Paid Advertising -Manage Meta Ads (Facebook & Instagram). -Experience with TikTok Ads is a plus. -Google Ads experience is a plus. -Audience creation and retargeting. -Weekly optimization and A/B testing. -ROAS-focused campaign management. Reporting Provide: -Weekly updates -Monthly performance reports -Advertising reports -Sales and conversion analysis -Recommendations for improvement Platforms -Facebook -Instagram -TikTok -Snapchat (Optional) Required Skills We're looking for someone with: -Proven experience managing e-commerce social media accounts -Strong Meta Ads experience -Excellent English and Arabic communication -Graphic design skills (Canva, Adobe, Figma, etc.) -Short-form video editing (Reels/TikTok) -Knowledge of Shopify and Google Analytics is a plus -Understanding of conversion tracking, UTM links, and ROAS -Experience increasing online sales through social media When Applying, Please Include -Your monthly pricing. -Available service packages. -Portfolio of previous work. -Examples of e-commerce brands you have managed. -Sample monthly reports. -Sample content calendar. -Examples of Reels or short-form videos. -Tell us how you measure success for an e-commerce social media campaign. Budget Please submit your monthly pricing for both: Full Service -Strategy -Content creation -Publishing -Paid Ads Management -Reporting Experience working with: -Shopify -Muslim or Arabic brands -Educational products -Bookstores -E-commerce businesses -North American audiences We are looking for someone who focuses on business growth and measurable sales, not just likes and followers.