Social Media Manager & Content Creator (Fitness/Gym Marketing)

Content Creation Create and manage a monthly content calendar Design and publish social media content aligned with gym promotions, events, and member success stories Create graphics, carousels, stories, and promotional materials Write captions, hashtags, and calls-to-action Video & Reel Production Edit short-form videos for Instagram Reels, Facebook Reels, and TikTok Repurpose existing gym footage into engaging content Create trend-based and educational fitness content Produce member spotlight and testimonial videos Social Media Management Schedule and publish content across social media platforms Maintain a consistent posting schedule Monitor comments, messages, and engagement opportunities Respond to inquiries or direct them to the appropriate team member Community Growth Increase local brand awareness and engagement Encourage member-generated content and reviews Promote gym events, challenges, and special offers Support community-building initiatives online Performance Tracking Monitor key performance metrics including reach, engagement, follower growth, and lead generation Provide monthly performance reports with recommendations Identify opportunities to improve content performance and audience growth Marketing Support Assist with launch campaigns, fitness challenges, promotions, and special events Create content for lead-generation offers and membership campaigns Collaborate with gym staff to highlight coaching expertise and member success stories Expected Monthly Deliverables 12–16 social media posts 8–12 reels Daily or near-daily stories Monthly content calendar Monthly analytics report Content recommendations and growth strategy updates