Social Media Manager & Content Creator

Join our wellness business as a Social Media Manager & Content Creator. You'll manage social media accounts, create engaging content, and develop strategies to grow our online presence. Collaborate with our team to produce content that resonates with our audience and enhances our brand. This role is ideal for someone passionate about wellness and social media marketing. About Us We are launching a new IV Hydration Therapy & Wellness Bar focused on helping clients feel their best through hydration therapy, vitamin injections, wellness memberships, and preventative health services. We are looking for an experienced Social Media Manager who can help build our online presence from the ground up, increase local brand awareness, educate potential clients, and generate appointments. This is not simply a posting position—we are looking for someone who understands marketing strategy and knows how to turn followers into customers. Responsibilities The Social Media Manager will be responsible for developing and executing a complete social media strategy, including: Social Media Strategy • Develop an overall social media marketing strategy • Create a monthly content calendar • Plan campaigns around promotions, holidays, and wellness awareness months • Identify trends relevant to the health and wellness industry • Recommend strategies to grow brand awareness locally Content Creation Create engaging content for multiple platforms including: • Facebook • Instagram • TikTok • LinkedIn (optional) • Google Business Profile Content should include: • Educational posts • Wellness tips • Hydration facts • Vitamin education • Myth vs. Fact content • Behind-the-scenes videos • Staff introductions • Client testimonials • FAQs • Promotional graphics • Reels • Stories • Short-form videos • Polls • Interactive content The ideal candidate should be comfortable creating graphics using Canva (or similar software) and editing short-form video. Copywriting Write engaging captions that: • Educate • Build trust • Encourage engagement • Generate bookings • Match our professional but approachable brand voice Include appropriate hashtags and calls-to-action. Community Management Monitor social media accounts by: • Responding to comments • Responding to direct messages • Flagging customer service issues • Encouraging engagement • Building community Growth Strategy Help grow our audience by: • Increasing followers organically • Increasing engagement • Creating shareable content • Suggesting collaborations with local businesses • Identifying influencer opportunities • Recommending partnership opportunities Marketing Campaigns Plan and assist with campaigns such as: • Grand Opening • Membership promotions • Seasonal hydration campaigns • Holiday specials • Referral campaigns • Client appreciation campaigns • Limited-time offers • Wellness education series Analytics & Reporting Provide a monthly report including: • Reach • Impressions • Engagement • Follower growth • Website clicks • Appointment conversions (if available) • Top-performing content • Recommendations for improvement Advertising (Preferred) Experience creating and managing paid social media advertising including: • Facebook Ads • Instagram Ads • Lead generation campaigns • Retargeting campaigns • Local awareness campaigns Advertising experience is preferred but not required. Brand Development Help establish a consistent brand by maintaining: • Colors • Fonts • Graphic style • Messaging • Tone of voice • Visual consistency across platforms Experience We’re Looking For The ideal candidate has experience working with: • Wellness businesses • Medical spas • IV hydration clinics • Health clinics • Functional medicine • Concierge medicine • Chiropractic offices • Med spas • Beauty and wellness brands Healthcare marketing experience is highly preferred. Required Skills • Social Media Marketing • Content Strategy • Canva • Short-form Video Editing • Instagram • Facebook • TikTok • Copywriting • Marketing Strategy • Analytics • Community Management Bonus Skills: • Meta Business Suite • Later • Buffer • Hootsuite • Metricool • Adobe Express • ChatGPT • CapCut • Google Business Profile optimization • Email marketing (Mailchimp, Constant Contact, or Klaviyo) Deliverables We expect assistance with: • Monthly content calendar • Content scheduling • Graphic creation • Video editing • Caption writing • Hashtag research • Story creation • Reels • Promotional campaigns • Monthly performance reports • Growth recommendations To Apply Please include: 1. A short introduction. 2. Examples of social media accounts you currently manage. 3. Links to your portfolio. 4. Experience working with healthcare, wellness, med spa, or IV hydration businesses. 5. Your preferred monthly workflow. 6. Your availability. 7. Your hourly rate or monthly package pricing. 8. The social media management tools you use. 9. Three examples of campaigns you are most proud of. 10. Why you believe you would be a good fit for this project. Project Details This is expected to begin as a part-time, ongoing engagement with the potential for a long-term relationship. We value creativity, responsiveness, reliability, professionalism, and strategic thinking over simply posting content. Our goal is to build a recognizable local wellness brand that educates, inspires trust, and consistently generates new client appointments.