Social Media Manager & Content Strategist for Premium Coffee Shop Brand

We are seeking an experienced, creative, and results-driven Social Media Manager & Content Strategist to lead the online presence of our growing coffee shop brand. This role requires someone who understands how to build an engaging community, create compelling content, and drive brand awareness across multiple social media platforms. The ideal candidate will have a strong background in social media marketing, content creation, audience growth, and brand storytelling, with experience working with restaurants, cafés, coffee brands, or other hospitality businesses. This is a long-term opportunity for a professional who can develop and execute a comprehensive social media strategy while maintaining a consistent and engaging brand voice. Key Responsibilities: Social Media Strategy & Management Develop and implement a comprehensive social media strategy aligned with business goals. Manage daily operations across platforms including Instagram, TikTok, Facebook, and other relevant channels. Create monthly content calendars and posting schedules. Monitor industry trends, competitor activities, and emerging social media opportunities. Maintain brand consistency across all content and communications. Content Creation: Create high-quality social media content, including: Reels TikTok videos Stories Carousels Promotional graphics Lifestyle and coffee-focused content Write engaging captions and calls-to-action. Develop content that showcases: Coffee products Specialty drinks Food offerings Behind-the-scenes moments Customer experiences Brand story and culture Collaborate on seasonal campaigns, promotions, and product launches. Community Management: Respond to comments, messages, and customer inquiries professionally. Build and engage an active online community. Manage customer feedback and maintain a positive brand image. Increase audience engagement and customer loyalty through meaningful interactions. Growth & Performance Optimization Required Qualifications: Minimum 5+ years of experience in Social Media Management and Digital Marketing. Proven experience managing business accounts on Instagram, TikTok, and Facebook. Strong portfolio showcasing successful social media campaigns. Excellent content creation and storytelling skills. Experience with Canva, Adobe Creative Suite, CapCut, or similar creative tools. Deep understanding of social media algorithms and growth strategies. Strong copywriting and communication skills. Ability to manage multiple projects and deadlines simultaneously. Experience in the coffee, café, restaurant, hospitality, or food & beverage industry is highly preferred. Deliverables: Monthly content strategy and calendar. Consistent content creation and publishing. Community engagement and customer interaction. Monthly performance reports. Continuous audience growth and engagement improvements. We're looking for a long-term partner who can transform our coffee shop's social media presence into a thriving online community and a powerful customer acquisition channel. If that's you, we'd love to hear from you!