Social Media Manager: Content Strategy & Calendar (Botanical Gray Market Industry)

We have three brands posting. We need someone who owns why, when, and what next. Rebel X Brands is a botanical house. We build and hold consumer brands across kratom, kava, and alcohol-alternative wellness, including GRHKratom, King K, and GÜD Tonics. Each brand has its own voice and its own audience. We need a social media manager who owns the full picture: strategy, calendar, and craft. We need a Social Media Manager who can build the content calendar and strategy for all three brands and work directly with our Marketing Manager, our Graphic Designer, and our Video Editor to get the content made. Paid social experience is a nice-to-have here, not a requirement. WHAT YOU'LL OWN - Content calendars and strategy for GRHKratom, King K, and GÜD Tonics, each with its own voice, content pillars, and posting cadence - Creative briefs for our Graphic Designer and Video Editor, covering static posts and quick-turn video - Platform strategy - Weekly and monthly reporting tied to engagement and growth, not just vanity metrics - Nice to have: planning and running paid social campaigns across Meta, TikTok, and other channels OUR CEO'S PERSONAL BRAND You'll also build the content plan and strategy for our CEO's personal brand and account, working with the same Graphic Designer and Video Editor on his static posts and short-form video This calendar runs alongside the brand calendars, coordinated with our Marketing Manager and, where relevant, a separate Personal Branding/PR Strategist who handles our CEO's outreach and press WHO YOU'LL WORK WITH - You'll report to our Marketing Manager for cross-brand priorities and approvals - Our Graphic Designer, for static creative - Our Video Editor, for short-form and quick-turn video - A separate Personal Branding/PR Strategist for our CEO: you own his content calendar, they own his outreach and opportunities REQUIREMENTS - A track record building and executing content calendars and strategy for more than one brand at a time - Experience or comfort working in a restricted advertising category (supplements, CBD, kratom, kava, alcohol alternatives, or similar); you understand platform advertising policies for regulated categories and know how to plan compliant content within them - Direct experience briefing and collaborating with designers and video editors, not just posting what's handed to you - Understanding that in our category we make zero medical claims, ever - Nice to have: hands-on graphic design or video editing skills (Canva, Adobe Suite, CapCut, or similar) — you don't need to be the primary creative, but being able to jump in and create or edit content yourself is a plus - Nice to have: experience running paid social ads (Meta and TikTok) with real budget and real results TO APPLY Skip the generic proposal. Include: - A content calendar or strategy you built across more than one brand, and how you sequenced it - If you have one, a paid social campaign you ran with real numbers (spend, CAC, ROAS, whatever you tracked) - What's your gameplan for handling multiple brands along with a Founder brand? - Answer this: "You're managing content in a category where certain words and claims can limit reach or trigger platform review. How do you plan content and messaging to stay compliant while still performing?"