Social Media Manager (Digital Living, Inc.)

About us Digital Living, Inc. is a luxury smart home technology integrator based in Chicago, working on projects worldwide since 2002. We design and build whole-home systems where lighting, audio, shades, climate, and security all work effortlessly together. Our work has been featured in Luxe Interiors + Design and Midwest Living, and our projects are genuinely beautiful: architectural interiors, dramatic media rooms, showroom-quality installs. Translation: you'll have gorgeous source material to work with. We're looking for someone who can turn it into content that consistently reaches high-net-worth homeowners, architects, builders, and interior designers. The role We're hiring an experienced social media manager to own our social presence end to end, roughly 15 hours per week, ongoing and long-term. You'll work directly with our team, and we'll supply raw photo and video from job sites, our showroom, and finished projects. Please note: this role is open to US-based freelancers only. We need someone who understands the US luxury home market and can work in real time with our Chicago team. Proposals from outside the United States will not be considered. What you'll do Strategy & calendar. Build and maintain a monthly content calendar with clear goals per platform. Own hashtag, caption, and SEO/discoverability strategy. Content creation. Edit our raw photo and video into polished short-form video (Reels, TikToks, Shorts), carousels, and stills. Write on-brand captions and hooks. Publishing. Schedule and post consistently across all channels, adapting each piece to platform-native formats. Community management. Respond to comments and DMs in our voice, route real leads to our team, and proactively engage with designers, architects, builders, and luxury-home accounts in our market. Paid social. Plan, launch, and optimize paid campaigns (primarily Meta) for local awareness and lead generation. Manage budget, audiences, creative testing, and reporting. Reporting. Deliver a monthly report on reach, engagement, follower growth, ad performance, and inbound leads, plus what you're changing next month based on the numbers. Platforms Instagram and Facebook (primary) TikTok and LinkedIn Our current accounts: @digital.living (Instagram), facebook.com/digliving, @digitallivinginc (TikTok). What we're looking for Based in the United States (required) 2+ years managing social media for brands, agencies, or clients, with results you can show us Strong short-form video editing skills (CapCut, Premiere, Final Cut, or similar) and design chops in Canva or Adobe Excellent written English and a knack for premium, understated brand voice. We sell restraint and craftsmanship, not hype or emoji spam. Hands-on experience running Meta ads with real budget accountability Comfortable with scheduling and analytics tools (Later, Sprout, Hootsuite, Metricool, Buffer, or similar) Self-directed. You build the calendar, flag when you need more raw footage, and don't need daily hand-holding. Available during normal US business hours for check-ins (we're in US Central / Chicago) Nice to have Experience in luxury, interior design, architecture, real estate, custom home building, or high-end consumer tech Familiarity with AV and smart home brands (Control4, Crestron, Lutron, Savant, Sonos) Basic motion graphics or photography skills How we'll work Weekly or bi-weekly video check-in Shared drive for raw assets, shared calendar for approvals We'd like to start with a 2 to 4 week paid ramp-up period so we can both make sure it's a fit, then move into an ongoing arrangement To apply Please don't send a generic proposal, because we'll skip them. Instead: Share 2 or 3 examples of accounts you've managed, ideally with before and after metrics. Include at least one short-form video you personally edited. Answer the screening questions below. Tell us one specific thing you'd change about our Instagram in your first 30 days. We're looking for a long-term partner, and we pay on time.