Social Media Manager – Estate Jewelry & Watches (Facebook & Instagram)

About Us Blue Ribbon Estate Buyers is a New York-based estate buying business specializing in fine jewelry, vintage watches, and luxury estate pieces. We purchase directly from individuals, estates, and collectors. We're looking for a skilled social media freelancer to grow our presence on Facebook and Instagram and help drive inbound leads from people looking to sell. What You'll Do Create and schedule engaging content for Facebook and Instagram (3–5 posts per week) Write compelling captions that speak to our target audience: people looking to sell estate jewelry, watches, and valuables Source or coordinate visuals — product photos we provide, lifestyle content, educational posts (how the buying process works, what we buy, etc.) Run and manage paid ads on Facebook/Instagram to generate seller leads Respond to DMs and comments in a timely, professional manner Track performance metrics (reach, engagement, leads generated) and provide monthly reports Grow our follower base organically over time Ideal Candidate Proven experience managing Facebook and Instagram for a retail, luxury, jewelry, antiques, or similar business Strong copywriting skills — you can write posts that feel trustworthy and approachable, not salesy Experience running Meta paid ads and targeting local/regional audiences An eye for aesthetics — our brand should feel elegant but approachable Familiarity with the estate, jewelry, antique, or luxury resale space is a big plus Self-starter who can work independently with minimal hand-holding Deliverables Content calendar delivered weekly or bi-weekly 3–5 posts per week across Facebook and Instagram Monthly performance report Ad management (budget TBD) Project Details Contract type: Freelance / Ongoing Hours: Estimated 5–10 hours/week