Social Media Manager & Meta Ads Expert — Reels Editing + Paid Ads to Drive Shopify Sales

We're a multi-brand home goods and apparel business (bedding, comforters, pillows, home/bath/kitchen, and apparel) selling on Shopify. We're ready to scale our direct-to-consumer sales through Instagram and Meta, and we need a creator-strategist who can handle both the creative editing and the ad performance side. Important: We supply the raw footage. You won't need to shoot anything. We provide product videos and raw clips — your job is to edit, remake, and repurpose them into Reels formatted correctly for Instagram and Meta (9:16, hooks in the first 3 seconds, captions, trending audio, platform-native pacing), then publish and run them as ads. What We Need Reels Editing & Repurposing — Take our raw video assets and turn them into scroll-stopping Reels optimized for each placement (Reels, Stories, Feed). Multiple cuts/hook variations from the same source footage for creative testing. Meta Ads Management — Set up, run, and optimize end-to-end Meta ad campaigns: audience targeting, A/B creative testing, retargeting, budget scaling, and performance optimization. The goal is measurable Shopify sales and ROAS — not just impressions. Posting & Social Management — Publish content on the right cadence across Instagram, Facebook, and TikTok. Content calendar, profile optimization, captions, hashtags, and community engagement. Creative Design — Static creatives, feed layouts, and ad graphics as needed (Canva, Photoshop, or Illustrator). Key Deliverables A monthly batch of edited Reels/video ad creatives from our supplied footage, delivered ready to publish (tell us how many you can produce per month) Multiple hook/edit variations per product for creative testing Meta ad campaigns launched and actively optimized toward purchase conversions on Shopify Content calendar and consistent posting across Instagram/Facebook/TikTok Regular performance reporting: spend, ROAS, CPA, CTR, and conversion data Required Skills & Experience Proven Meta Ads experience with eCommerce/Shopify stores (please share ROAS results from past accounts) Strong short-form video editing skills — able to turn supplied raw footage into high-performing Reels (CapCut, Premiere, After Effects, or similar) Experience with Meta Business Suite, Ads Manager, Pixel/Conversions API setup Comfortable with Canva, Photoshop, or similar design tools Understanding of Shopify analytics and attribution Clear communication and reliable weekly updates Nice to Have Home goods, bedding, or apparel category experience UGC-style editing and voiceover/caption styling