Social Media Manager Needed for Behavioral Health / Addiction Treatment Brand

We are developing a new behavioral health and substance use treatment program focused on providing high-quality care for individuals and families seeking recovery, stability, and long-term support. We are looking for an experienced social media manager to help build our online presence from the ground up across LinkedIn and other key platforms. This role will include content strategy, content creation, posting, audience growth, and engagement. The ideal person understands how to create professional, compassionate, and credible content in the healthcare, behavioral health, addiction treatment, mental health, or wellness space. Responsibilities: ● Develop and manage a social media content strategy ● Create original posts, graphics, captions, and content ideas ● Manage LinkedIn and other relevant social media platforms ● Build followers and increase engagement with the right audience ● Help position the organization as credible, mission-driven, and clinically focused ● Create content geared toward referral sources, clinicians, community partners, potential employees, and families ● Maintain a professional and compassionate brand voice ● Track performance and recommend improvements Ideal Candidate: ● Experience managing social media for healthcare, behavioral health, addiction treatment, mental health, or wellness brands ● Strong writing skills with the ability to sound human, professional, and not overly “AI-generated” ● Experience growing LinkedIn pages and building real engagement ● Ability to create polished graphics or work with Canva/templates ● Understands the sensitive nature of addiction, recovery, and mental health content ● Can create content that is ethical, respectful, and not salesy or gimmicky ● Reliable, organized, and able to work independently What We’re Looking For: We want someone who can help us build a strong and trustworthy brand presence before launch and continue growing it over time. This is not just about posting generic content. We need someone who can help tell the story of the mission, the care model, the need for access, and the importance of high-quality substance use treatment. Please include examples of social media pages you have managed, especially LinkedIn pages or healthcare-related accounts. Experience in behavioral health, addiction treatment, healthcare marketing, or recovery-focused content is strongly preferred.