Social Media Manager Needed for Engaging Content Creation

We are seeking an experienced social media manager to enhance our online presence and engage with our audience across various platforms. The ideal candidate will develop and execute a social media strategy, create compelling content, and analyze performance metrics. You will also be responsible for community management and staying updated on social media trends. If you have a passion for storytelling and a knack for building brand loyalty, we would love to hear from you! SEO & Backlink Development • Develop and execute an ongoing SEO strategy to improve Google search visibility. • Build high-quality local and industry-relevant backlinks. • Optimize website pages, menu pages, event pages, Google Business Profile, and local citations. • Identify opportunities with Houston food, nightlife, entertainment, lifestyle, tourism, and event websites. • Track keyword rankings, organic traffic, backlinks, and conversions. Google Ads & Digital Marketing • Create, manage, and optimize Google Search, Display, and local advertising campaigns. • Develop campaigns around brunch, nightlife, hookah, food, special events, private parties, and other restaurant offerings. • Monitor advertising spend, cost per acquisition, conversions, reservations, calls, and return on advertising spend. • Continuously test audiences, keywords, offers, landing pages, and creative. Content Creation & Social Marketing • Develop a monthly content calendar. • Create or coordinate high-quality photo, video, Reel, TikTok, and promotional content. • Develop content around food, cocktails, hookah, DJs, brunch, nightlife, customer experiences, and events. • Work with photographers, videographers, DJs, influencers, and creators when required. • Maintain consistent Afro Eatery branding across marketing channels. Event Marketing • Develop and market a minimum of 5 promotional events or activations every month. • Create concepts that attract Afrobeat, African diaspora, young professional, nightlife, brunch, birthday, corporate, and social audiences. • Develop promotional strategies before, during, and after each event. • Build partnerships that increase event attendance rather than relying solely on paid advertising. Promoters, Influencers & Industry Relationships • Must be familiar with Houston’s restaurant, nightlife, entertainment, hospitality, event-planning, influencer, and promoter industries. • Recruit and manage promoters, influencers, hosts, DJs, event organizers, and brand ambassadors. • Develop relationships with hotels, event planners, corporate organizations, universities/alumni groups, professional organizations, travel groups, concierge services, and local businesses. • Establish partnerships that generate reservations, parties, catering opportunities, and restaurant traffic. Booking & Promotion • Actively pursue opportunities for private parties, birthdays, corporate events, networking events, watch parties, celebrations, and group dining. • Develop promotional packages and campaigns to generate event bookings. • Maintain an active pipeline of prospective event organizers and partners. Performance Expectations The successful candidate will be measured on results, not simply the number of posts produced. Monthly KPIs should include: • Organic website traffic and Google search ranking growth • Number and quality of new backlinks • Google Ads performance and conversions • Reservations and customer traffic generated from campaigns • Social media reach, engagement, and follower growth • Minimum 5 marketed events/activations per month • Event attendance and revenue • Number of new promoter/influencer partnerships • Private event and group booking leads • Email/SMS database growth • Overall marketing-generated revenue Candidate Requirements • 3+ years of hands-on digital marketing, hospitality marketing, nightlife marketing, restaurant marketing, or related experience. • Demonstrated experience with SEO and backlink development. • Strong working knowledge of Google Ads and Google Analytics. • Experience creating and executing marketing campaigns. • Strong social media and short-form video knowledge. • Experience marketing events and driving attendance. • Existing familiarity with promoters, influencers, DJs, event planners, nightlife professionals, or hospitality partners is strongly preferred. • Excellent communication, networking, negotiation, and relationship-building skills. • Able to work independently and provide clear weekly performance reports. • Must be comfortable being held accountable to measurable marketing and revenue KPIs. Preferred: Candidates with an existing network in the Houston restaurant, nightlife, African/Afrobeat, entertainment, event-planning, or hospitality industries. What We Are Looking For We do not need someone whose primary focus is simply posting on social media. We are looking for a growth-focused marketer who can build visibility, create partnerships, organize successful promotions, improve our digital presence, and ultimately bring paying customers through the door Within any African country is a plus