Social Media Manager (Organic Growth Focus) — Car/Motorsport Apparel Brand

JOB DESCRIPTION About the project I'm building RevLine99 Motorsport, a premium motorsport and car-culture apparel/lifestyle brand. The aesthetic is dark, bold, high-contrast — black, red, and white — cinematic and racing-inspired (exotic cars, racetracks, speed, premium streetwear). We are a brand-new account starting from a small base, and the #1 goal of this role is to GROW A REAL, ENGAGED, TARGETED AUDIENCE. This is NOT a "just post content and schedule it" job. I'm hiring someone to use genuine expertise to build a following of real car enthusiasts who engage with the brand and eventually buy from it. This is an ongoing role (starting around [20] hours/week) beginning with a paid trial week. IMPORTANT — HOW WE GROW (please read carefully and confirm you agree) I want growth done the RIGHT way — 100% organic and genuine. To be completely clear about the standard for this role: ✅ What I want: Real, organic audience growth — genuine followers who actually care about the brand Proactive, genuine engagement and community management: commenting and interacting authentically on relevant car/motorsport accounts, and responding to every comment and DM on our own posts Content + engagement strategy designed to get us in front of the right (car enthusiast) audience A focus on engagement quality and real follower value, not vanity numbers ❌ What I will NOT allow (zero tolerance): Buying followers or engagement Bots or automation for follows/likes/comments Follow/unfollow schemes Engagement pods Spammy generic comments ("🔥 great post!") just to farm visibility Any tactic that inflates numbers with fake or low-quality followers I understand genuine growth is slower than fake growth, and I'm fine with that — I want a real audience, not vanity metrics. This brand is built on being authentic and legit, so the growth has to match. In your application, you must explicitly confirm you understand and agree to organic-only, genuine growth (no fake followers, bots, pods, or follow/unfollow tactics). Platforms you'll manage Instagram (Reels priority) TikTok (priority) YouTube (Shorts + occasional long-form) Facebook Threads Pinterest (Possibly X/Twitter later) Short-form vertical video (Reels / TikTok / YouTube Shorts) is the content engine — it's how we reach new people. The same vertical videos get repurposed across all three. What you'll do (scope of work) Build and execute a growth strategy to grow a real, targeted audience from a small base Plan and schedule a consistent content calendar (roughly 4–7 posts/week, primarily short-form video) Edit short-form vertical videos (Reels/TikToks/Shorts) from supplied footage and brand imagery — strong hooks, on-brand styling, sound Write punchy, on-brand captions and hooks (brand voice guide provided) Engage genuinely and proactively within the car/motorsport community to grow reach (real comments and interaction, not spam) Manage our community — respond to comments and DMs promptly to build relationships and signal engagement Repurpose content across platforms Manage Pinterest (product + lifestyle imagery) Track and report on real growth and engagement metrics (and what's working) Bring ideas and strategy — I want a proactive growth partner, not an order-taker What I'll provide Full brand brief + brand voice guide + a "brand garage & circuits" reference (the cars and tracks we feature) Logo and brand assets A shared folder (Dropbox/Drive) with car/track/product footage and imagery Access to the social accounts (via proper roles/permissions, not shared passwords) (Possibly) access to AI imagery tools for content creation — we'll discuss Requirements — please READ before applying Proven organic social GROWTH experience — share 2–3 accounts you've grown organically, with real results Strong short-form video editing skills — share examples of Reels/TikToks you've edited (essential) Demonstrated skill in genuine community engagement and audience building — not just posting A strong eye for bold, premium, on-brand visual content Excellent written English and on-brand caption writing Understanding of US audiences and optimal posting times Proactive, reliable, communicative — brings creative and strategic ideas Bonus: genuine interest in / knowledge of car culture / motorsport HOW TO APPLY (please follow these exactly — applications that don't will be ignored) Start your reply with the word "REDLINE" so I know you read the full post Confirm in writing that you understand and agree to organic-only, genuine growth — no bought followers, bots, engagement pods, follow/unfollow schemes, or spam tactics Share YOUR PHILOSOPHY on growing a brand-new account organically — in a few sentences, tell me how you genuinely grow a real, engaged audience from a small base. What's your actual approach and strategy? Share your specific ideas/work plan for a brand like this — what would you actually DO in the first 30–60 days to grow our audience? Be specific. Share 2–3 accounts you've grown organically (with real growth/engagement results) and examples of Reels/TikToks you've edited Confirm your weekly availability and rate One sentence on why this brand fits you (I'm especially interested in your answers to #3 and #4 — your philosophy and your specific plan. That's what I'll be evaluating most.) How I'll hire I'll shortlist candidates based on their growth philosophy, their specific plan, and their portfolio. I'll then start with a paid trial week — a small batch of posts (including 2–3 edited Reels), on-brand captions, a short content + growth plan, and a sample of how you'd engage in the community — so I can see your real skills before committing to the ongoing role. A strong trial leads to an ongoing, growing engagement.