Social Media Manager — Pre-Launch & Ongoing

DOCVITES, LLC Upwork Job Posting Social Media Manager — Pre-Launch & Ongoing Pediatric Supplement Brand · Instagram · Facebook · YouTube · TikTok Filing Reference Folder: 11 — Hiring & Team → 11a — Job Postings → Social Media Manager Status: Open — June 2026 Structure: Phase 1 (30-day pre-launch sprint) + Phase 2 (ongoing monthly retainer post-launch) 1. Role Overview Field Details Job Title Social Media Manager — Pre-Launch & Ongoing Contract Type Two-phase: Fixed price (Phase 1) → Monthly retainer (Phase 2) Phase 1 Budget $300 fixed for 30-day pre-launch sprint Phase 2 Budget $300–$500/month ongoing retainer post-launch — confirmed at Phase 1 review Start Date Immediate Brand DocVites — physician-founded USDA Organic children's vitamin brand Reporting To Dr. Fred A. Tega, MD, FAAP — Founder & CEO Platforms Instagram, Facebook, YouTube, TikTok 2. Brand Context DocVites is a pediatrician-founded, USDA Certified Organic children's supplement brand built by Dr. Fred A. Tega, MD, FAAP — a board-certified pediatrician with over 20 years of clinical experience. Our mission is simple: give every child the cleanest, most effective nutritional foundation from birth through graduation. We are in the final stage of pre-launch. Our Shopify store is built, our Klaviyo email flows are live, and our influencer program is already generating creator partnerships. What we need now is a Social Media Manager who can build and run our owned channels from the ground up — positioning Dr. Tega as a trusted pediatric authority and DocVites as the gold standard in children's nutrition. Brand Identity — Must Know Before Applying Brand colors: Dark navy blue (primary), Terracotta (#C8704A, accent), Warm cream (background) Tagline: 'First steps. First vitamins. Built for every year after.' Brand voice: warm, expert, parent-friendly — never clinical, never preachy Hero product: Children's Organic Liquid Multivitamin with Prebiotic (Ages 1–18+) Trust pillars: Pediatrician Formulated · Parent Trusted · Loved by Children 3. Engagement Structure & Budget This role is structured in two phases. We want to find the right long-term partner — not a one-time contractor. Phase 1 is a paid sprint that lets us evaluate fit before committing to an ongoing relationship. Phase Duration Budget Scope Phase 1 — Pre-Launch Sprint 30 days $300–$500 fixed Profile setup, 30-day content calendar, 12+ posts, weekly reports Phase 2 — Ongoing Retainer Monthly, post-launch $300–$500/month Sustained content, customer engagement, UGC amplification, monthly reporting Phase 2 is confirmed at the end of Phase 1 based on performance, communication quality, and content results. Strong performers will be offered the retainer automatically — there is no re-hiring process. Candidates who are only available for a one-time project should not apply. 4. Scope of Work PHASE 1 — Pre-Launch Sprint (Days 1–30) Profile & Channel Setup (Week 1) • Audit and complete all four platform profiles (Instagram, Facebook, YouTube, TikTok) • Ensure brand consistency across profile photos, bios, cover art, CTAs, and contact info • Confirm all links, email addresses, and Shop Now buttons are correctly configured Content Strategy • Develop a 30-day pre-launch content calendar aligned to the DocVites launch timeline • Theme-based weekly content: brand story, education, product reveal, launch countdown • Platform-native adaptation: Reels for Instagram, Shorts for YouTube, native TikTok format Content Creation (Full Execution) • Write all captions, hooks, CTAs, and carousel copy in DocVites brand voice • Design all graphics, carousels, and visual assets using brand colors and guidelines provided • Produce or coordinate short-form video content (Reels, TikTok, Shorts) — minimum 3 per week • Source or direct UGC-style content concepts for Dr. Tega to record on camera (scripts provided) Campaign Landing Pages • Design and build external campaign landing pages (Carrd, Beacons, Linktree Pro, or equivalent) — not on Shopify • Pages must be on-brand, mobile-optimized, and link directly into the DocVites Shopify store • Use cases: product launch pages, waitlist capture, influencer campaign hubs, seasonal promotions • DocVites Shopify store is managed separately — no Shopify access required or granted for this role Scheduling, Publishing & Engagement • Schedule and publish all content across all four platforms at optimal times • Use a scheduling tool of your choice (Later, Buffer, Metricool, or equivalent) • Cross-post Instagram content to Facebook and repurpose Reels to TikTok and YouTube Shorts • Respond to all comments and DMs within 24 hours in brand voice • Engage authentically in relevant Facebook parenting groups as DocVites Reporting • Weekly report: reach, engagement, follower growth, top-performing posts per platform • 30-day Phase 1 performance summary submitted before Phase 2 confirmation PHASE 2 — Ongoing Monthly Retainer (Post-Launch) Sustained Content & Publishing • Minimum 12–16 posts per month across all four platforms • Ongoing short-form video production — minimum 3 per week • Seasonal and campaign-based content tied to product promotions and launch milestones UGC Amplification • Coordinate with DocVites influencer team (Shikha Patel, UGC Lead) to repurpose creator content • Reshare, remix, and amplify high-performing UGC across owned channels • Maintain a running UGC content library organized by product and age group Community & Customer Engagement • Respond to all customer comments, reviews, and DMs within 24 hours • Monitor brand mentions and hashtags across all platforms • Identify and flag repeat customers or advocates for deeper engagement Reporting • Monthly performance report: growth, engagement, top content, platform benchmarks • Quarterly review with Dr. Tega to assess strategy and adjust content direction 5. Deliverable Targets Phase 1 — 30-Day Pre-Launch Sprint Deliverable Target Posts published across all platforms Minimum 12 posts (4 per major platform) Short-form videos (Reels/TikTok/Shorts) Minimum 8–12 across platforms Profile setup complete All 4 platforms fully dressed by end of Week 1 Weekly performance reports 4 reports (one per week) Follower growth Measurable lift from zero baseline — trajectory matters more than raw count Engagement rate target Instagram 3%+, TikTok 5%+, YouTube Shorts 4%+ Phase 2 — Monthly Retainer (Post-Launch) Deliverable Target Posts per month across all platforms Minimum 12–16 posts Short-form videos per month Minimum 12 (3/week) UGC pieces repurposed Minimum 4/month from creator pipeline DM/comment response time Within 24 hours, 7 days a week Monthly performance report Delivered by the 3rd of each month 6. Ideal Candidate Profile • 3+ years managing social media for a DTC, wellness, supplement, or parenting brand • Proven portfolio of high-performing Reels, TikTok, or YouTube Shorts — must show results, not just aesthetics • Strong graphic design skills (Canva Pro or equivalent) with brand-consistent visual output • Experience building external campaign landing pages (Carrd, Beacons, Linktree Pro, or similar tools) • Excellent English copywriting — warm, confident, science-informed, never sensationalist • Understands FDA and FTC guidelines around supplement claims and stays within compliant language • Works independently with minimal oversight; communicates proactively on Upwork in writing • Experience with physician-founded or clinically-positioned brands is a strong plus 7. Disqualify Immediately If Automatic Disqualifiers Cannot show a real portfolio with engagement metrics from prior DTC or wellness brand work Proposes a team, agency, or subcontracting model instead of direct personal execution Generic proposal that does not reference DocVites, pediatric nutrition, or the brand's positioning Does not include the code phrase 'Social Media for DocVites' in their response to screening Q5 Only available for a one-time project — this role requires long-term availability Proposes a budget significantly above $500/month without exceptional justification Makes supplement efficacy claims in their proposal that would violate FDA/FTC guidelines 8. Screening Questions (Post in Upwork Job) Q1. Share your top 2–3 examples of social media content you created for a DTC, wellness, supplement, or parenting brand. Include engagement metrics (likes, comments, shares, views, reach). Links preferred. Q2. Walk me through how you would structure the first 30 days of content for a brand launching from zero followers. What themes would you lead with and why? Q3. What tools do you use for content scheduling, graphic design, short-form video creation, and external landing page building? List specific tools and your proficiency level in each. Q4. DocVites is a pediatric supplement brand founded by a pediatrician. Are you familiar with FDA/FTC guidelines around supplement marketing claims on social media? Give one example of a claim you would not post and why. Q5. What is your proposed rate for Phase 1 (30-day pre-launch sprint) and Phase 2 (ongoing monthly retainer post-launch)? What specific results could DocVites expect from you in the first 30 days? Begin your answer with the phrase 'Social Media for DocVites.' 9. Platform Priority & Time Allocation Platform Priority Why Time Allocation Instagram #1 — Critical Highest organic reach for parenting; Reels algorithm favors new accounts 40% TikTok #2 — High Fastest follower growth for new brands; short-form discovery engine 30% Facebook #3 — Important Ad platform credibility, parent groups, cross-posts from Instagram 20% YouTube #4 — Supporting Shorts repurposed from IG/TikTok; longer-term authority building 10%