Social Media Manager (Round 2 Assessment) | Content Strategy, Organic Growth & Lead Generation

Congratulations on advancing to Round 2! We're now looking for a Social Media Manager who can go beyond creating content. This assessment is designed to identify someone who can think strategically, execute consistently, and use social media to drive real business results. We're looking for someone who understands that social media isn't just about posting—it should build brand awareness, increase engagement, generate qualified leads, and support business growth. This project is a paid assessment and may lead to a long-term position. Your Responsibilities As part of this assessment, you'll be expected to: Develop a 30-day social media content strategy. Research our industry, competitors, target audience, and current content trends. Identify content opportunities that improve reach, engagement, and conversions. Create a content calendar with strategic content pillars. Design branded graphics, carousels, stories, and social media assets. Edit engaging short-form videos and Reels using compelling hooks and storytelling. Write high-converting captions using AI tools while maintaining our brand voice. Optimize captions with relevant hashtags and strong calls-to-action. Repurpose existing content into multiple social media formats. Schedule content using SocialPilot or native social platforms. Recommend organic growth strategies based on current platform algorithms. Suggest campaign ideas to increase engagement, inquiries, consultations, and qualified leads. Monitor analytics and explain what content is working, what isn't, and why. Present recommendations backed by data rather than assumptions. Collaborate effectively using Slack and ClickUp while meeting deadlines. What We're Looking For The ideal candidate has: Proven experience managing and growing business social media accounts. Strong understanding of Instagram, Facebook, TikTok, and LinkedIn. Excellent content strategy and planning skills. Strong copywriting and AI-assisted content creation experience. Advanced Canva or graphic design skills. Experience editing professional short-form videos and Reels. Understanding of social media algorithms and audience behavior. Experience developing organic growth strategies. Ability to interpret analytics and make data-driven decisions. Strong attention to detail and brand consistency. Excellent communication and project management skills. Reliability, creativity, initiative, and accountability. Experience with Meta Ads, lead generation campaigns, or local business marketing is a strong advantage. Round 2 Assessment Deliverables As part of this paid assessment, you'll submit: A 30-day content calendar. Content strategy and content pillars. Sample captions (AI-assisted is acceptable). Sample graphics or carousel designs. One edited short-form Reel or video. Organic growth recommendations. Performance analysis of our current social media presence, including opportunities for improvement. What We'll Evaluate We're not looking for the most polished portfolio—we're looking for someone who can think like a marketing partner. We'll evaluate candidates based on: Strategic thinking Creativity Brand awareness Content quality Copywriting Video editing Graphic design Organization Communication Initiative Problem-solving Understanding of audience psychology Ability to generate engagement and qualified leads Successful candidates will move into an ongoing Social Media Manager role with long-term growth opportunities. Skills and Expertise Social Media Management Social Media Marketing Social Media Strategy Social Media Marketing Strategy Social Media Marketing Plan Social Media Content Social Media Content Creation Content Creation Content Strategy Content Writing Content Calendar Community Engagement Social Media Engagement Social Media Advertising Social Media Account Setup Canva Graphic Design Video Editing Instagram Instagram Reels Instagram Story Facebook Facebook Advertising TikTok LinkedIn Twitter/X Marketing Internet Marketing Influencer Marketing Social Media Carousel If you're limited to 10–15 skill tags on Upwork, I recommend these: Social Media Management Social Media Strategy Social Media Content Creation Content Strategy Canva Graphic Design Video Editing Instagram Facebook TikTok Content Writing Community Engagement Social Media Advertising Content Calendar Social Media Marketing