Social Media Manager (TikTok & Instagram Growth)

We’re looking for a highly creative, internet-savvy Social Media Manager to help grow a fast-moving lifestyle brand across TikTok and Instagram. This role is for someone who genuinely understands: * viral content * storytelling * TikTok culture * meme/trend behavior * audience psychology * engagement and retention We do NOT want someone who only schedules posts. We want someone who understands how to make content feel native to the platform and emotionally relatable to real people. About the Brand: We’re building a lifestyle/recovery/wellness brand focused around humor, relatable everyday struggles, burnout culture, social life, rallying, and character-driven storytelling. Our content includes: * relatable skits * memes * lifestyle edits * AI-assisted content * influencer-style videos * everyday-use/wellness positioning * recurring dog/character personalities Responsibilities: * Post and manage content daily on TikTok & Instagram * Write captions/hooks optimized for engagement * Start applications with mangoes so we know you read everything carefully * Help improve content performance and retention * Respond to comments and engage with the audience * Spot trends, sounds, memes, and viral opportunities quickly * Repurpose content into platform-native formats * Coordinate with our creative/content direction * Help us aggressively grow our audience organically Requirements: * Strong understanding of TikTok and Instagram * Knows what makes people stop scrolling * Experience managing or growing social pages * Understands viral hooks and audience retention * MUST BE EXTREMELY DETAIL-ORIENTED * Organized, proactive, and fast-moving * Strong communication skills * Comfortable in a startup-style environment BIG BONUS IF YOU: * Use CapCut regularly * Understand meme culture/internet humor * Have experience with lifestyle or consumer brands * Understand UGC/influencer-style content * Have grown pages before Hours: Part-time to start with strong long-term potential. Rate: $5–$6/hour depending on experience. To Apply: 1. Send links to content you’ve worked on 2. Tell us your favorite TikTok account right now and why 3. Give a quick breakdown of what you think makes content go viral today