Social Media Manager for African Streaming Platform for North American Audiences

About UVOtv UVOtv is a free streaming platform with 700+ live TV channels and on-demand films from around the world. Our audience is diaspora communities in the US and Canada watching the channels they grew up with. No subscription, no paywall — we're funded by advertising. We currently run one social account for the whole platform. We're replacing that with region-specific accounts so each community gets content in its own language, about the channels it actually cares about. The role Own organic social for our African audience — TV channels from across Africa including Nigeria, Ghana, Kenya, Egypt. Targeting diaspora viewers in the US and Canada. You will: - Run our African accounts day to day (Facebook, Instagram, TikTok) - Write copy in English and potentially varying Indian languages depending on the channel being promoted, for a diaspora audience. - Create and source content: clips, stills, carousels, short-form video - Adapt our content pillar framework to what works in your community, and tell us where it doesn't - Grow followers, reach and engagement, and drive traffic to the platform - Report monthly on what worked and what you'd change You must have - Strong, fluent English - From, or deeply familiar with Africa — you know the TV channels, the personalities, the humour, the calendar - 3+ years running organic social accounts with proof of audience growth - Ability to create your own assets (Canva or similar; video editing a plus), although we have an internal design team who can assist - Available for one 30-minute call per week in [UK/US-friendly hours] Nice to have - Experience with diaspora, media, entertainment or streaming audiences - Understanding of US/Canada diaspora communities specifically Hours and terms Roughly 10–15 hours per week, ongoing. Starts with a paid one-week trial: a content pillar proposal plus five sample posts. If it works, we move to a monthly retainer.