Social Media Manager for Project Coordination

We are seeking a skilled social media manager to coordinate and execute projects effectively. The ideal candidate will have experience in managing social media campaigns, creating engaging content, and analyzing performance metrics. Responsibilities include developing strategies, managing content calendars, and collaborating with our team to achieve project goals. Social Media Manager & Content Strategist (Luxury Med Spa | Instagram, YouTube & Website) Job Type Part-Time | Long-Term | Remote About Us We are Vu Media Lab, a creative branding and digital marketing agency managing the marketing for Adore Beauté a luxury medical spa located in Sherwood Park / Edmonton, Alberta. Canada. We're looking for an experienced **Social Media Manager & Content Strategist** to become an extension of our team. This is not simply a scheduling role—we're looking for someone who understands luxury branding, beauty, aesthetics, and how to create engaging content that drives awareness, bookings, and long-term brand growth. You'll work directly with our Creative Director and collaborate with our photographers, videographers, graphic designers, and marketing team. About Adore Beauté Adore Beauté is a premium Med Spa specializing in: * Medical Aesthetics * Injectables (Botox & Fillers) * Skin Treatments * Laser Treatments * Facials * Body Contouring * Medical Skincare * Wellness & Beauty Services Our goal is to position Adore Beauté as one of Edmonton's leading luxury beauty destinations through exceptional storytelling, education, and premium content. Responsibilities You'll own the day-to-day execution of our social media strategy. Social Media Management * Plan and manage monthly content calendars * Schedule posts across: * Instagram * YouTube * Google Business Profile (bonus) * Upload Reels, Stories, Feed Posts and Shorts * Write engaging captions * Create compelling Calls-to-Action * Research hashtags * Optimize posting times * Community engagement (responding to comments when requested) Content Strategy Work alongside Kimmy to: * Brainstorm monthly campaigns * Plan educational content * Develop promotional campaigns * Create seasonal campaigns * Generate Reel ideas * Trend research * Competitor analysis * Identify opportunities to increase engagement and bookings Website Content Assist with: * Writing website copy * Updating service pages * Writing blog articles * SEO-friendly content * Landing pages * Optimizing website content for conversions YouTube * Upload videos * Optimize titles * Write descriptions * Keyword research * Thumbnail recommendations * Create playlists * Improve channel organization SEO Knowledge (Preferred) Understanding of: * Local SEO * Google Business Profile * Keywords * AI Search Optimization (AEO) * Blog optimization #Analytics Monitor and report: * Reach * Engagement * Website traffic * Growth * Top-performing content * Recommendations for improvement Monthly reporting experience is preferred. Deliverables Per Month You'll help manage approximately: * 12 Instagram Feed Posts * 4-6 Instagram Reels * 20 Stories * YouTube uploads & Shorts * Website updates * Monthly content calendar * Caption writing * Hashtag research * Campaign planning * Analytics report Ideal Candidate We're looking for someone who: ✔ Has experience managing Med Spa, Beauty, Cosmetic Clinic, Plastic Surgery or Luxury Lifestyle brands ✔ Understands luxury branding ✔ Has excellent English writing skills ✔ Is highly organized ✔ Can think strategically—not just schedule posts ✔ Can work independently ✔ Has a strong eye for aesthetics ✔ Understands Instagram growth ✔ Understands YouTube optimization ✔ Has experience using AI tools like ChatGPT ✔ Can collaborate with photographers and designers Required Skills * Instagram * Meta Business Suite * YouTube Studio * Canva * ChatGPT * Notion (preferred) * Google Workspace * SEO * Social Media Strategy * Copywriting Bonus: * Metricool * Later * Buffer * Adobe Creative Suite * CapCut * Google Analytics * Google Search Console # What Success Looks Like Within the first 90 days, we'd like to see: * Increased engagement across Instagram * Consistent content publishing * Improved content planning * Higher quality captions * Better storytelling * Stronger YouTube presence * Improved website content * Increased inquiries and bookings Please include: *Greatly appreciated* 1. A short introduction about yourself. 2. Your portfolio (especially beauty, aesthetics, med spa, luxury brands). 3. Links to social media accounts you've managed. 4. Tell us about your biggest social media success story. 5. What AI tools do you use in your workflow? 6. What social media management software have you used? 7. Describe your content planning process from idea to publishing. 8. If hired, what would your first 30 days look like? 9. Your expected hourly rate. 10. Your weekly availability.