Social Media Manager

We are looking for a highly organized and strategic Social Media Manager to help manage multiple brand accounts across several social platforms. This role is ideal for someone who lives and breathes social media, understands platform trends, enjoys community engagement, and can work collaboratively with creative, account, and paid media teams. PLATFORMS • Instagram • Facebook • TikTok • Pinterest • YouTube Shorts • LinkedIn (as needed) RESPONSIBILITIES Social Media Management: • Manage day-to-day execution across multiple client social accounts. • Schedule and publish content across all platforms. • Ensure content is posted accurately and on schedule. • Maintain social calendars and coordinate with internal teams. • Assist with content planning and social strategy. Community Management: • Monitor and engage with comments, DMs, tags, and brand mentions. • Foster authentic conversations and strengthen online communities. • Escalate customer service issues when necessary. • Identify opportunities for engagement and reactive content. • Stay on top of trends, conversations, and cultural moments. Paid Social Support: • Support boosting and amplification efforts across Meta and TikTok. • Collaborate with paid media teams to execute campaigns. • Monitor campaign performance and provide recommendations. • Understand basic ad objectives, audience targeting, and optimization principles. Reporting & Analytics: • Compile weekly and monthly social reports. • Analyze performance across platforms and identify trends. • Provide actionable recommendations based on social performance. • Track KPIs including reach, engagement, growth, impressions, and video performance. Trend & Platform Expertise: • Stay current on platform updates, trends, creator content, and algorithm changes. • Bring fresh ideas and recommendations to clients and internal teams. • Understand best practices for each platform and adapt strategies accordingly.