Social Media Manager

# B2B Social Media & Video Content Manager — Commercial Roofing / Service Industry We are a **commercial roofing company** looking for an experienced social media marketer and content creator to help us build a strong, professional online presence and consistently reach the people who own, manage, invest in, and advise commercial properties. This is **not an e-commerce or influencer marketing position**. We are looking for someone who understands **B2B marketing, service businesses, and relationship-driven sales**. A major part of this role will be **video content**. We want someone who knows how to take real-world footage, project photos, jobsite videos, interviews, inspections, educational information, and roofing expertise and turn it into content that commercial property decision-makers will actually watch. ## Who We Want to Reach Our target audience includes: * Commercial building owners * Property managers * Facility managers and facility directors * Commercial real estate investors * Commercial real estate brokers * Asset managers * Senior living and senior care facility operators * Healthcare and institutional facility professionals * Industrial and manufacturing property decision-makers * Retail and multi-location property operators * General contractors and construction professionals * Other professionals responsible for commercial buildings and roofing assets The right person should understand that our content needs to speak to **business owners and decision-makers**, not homeowners looking for residential roofing. ## What You'll Be Responsible For ### Social Media Strategy Help develop and execute a consistent B2B social media strategy designed to increase: * Brand awareness * Credibility and authority * Engagement with commercial property professionals * Website traffic * Relationships with our target market * Qualified commercial roofing opportunities We want a strategy focused on **useful, educational, professional content**, not generic motivational posts or filler content. ### Video Content Video will be a major priority. You should be comfortable taking footage and information we provide and turning it into: * Short-form videos * Reels * LinkedIn videos * Educational roofing videos * Project before-and-after videos * Roof inspection content * Jobsite/project updates * Preventative maintenance content * Problem/solution videos * Customer-focused videos * Facility-management tips * Commercial roofing FAQs * Longer educational videos when appropriate You should understand how to create a strong **hook**, keep viewers engaged, add captions/text, edit professionally, and create a clear call to action without making every video feel like an advertisement. Bonus if you can help us determine **what footage our field team should capture** so we continually build a library of useful content. ### Content Development We want someone who can take technical roofing information and turn it into content that a building owner or property manager can easily understand. Potential subjects include: * Roof leaks and common causes * Preventative maintenance * Roof inspections * Repair vs. replacement * Roof restoration * TPO, EPDM, modified bitumen and other commercial roof systems * Storm damage * Drainage problems * Ponding water * HVAC and rooftop penetrations * Roof warranties * Capital planning for roof replacement * Extending the life of an existing commercial roof * Mistakes building owners should avoid * What property managers should look for during roof inspections * Case studies from completed projects * Before-and-after projects * Behind-the-scenes content from our crews and projects We will provide the technical roofing knowledge. **Your job is to help turn that knowledge into compelling content.** ## Platforms Our primary focus will likely include: * LinkedIn * Facebook * Instagram * YouTube / YouTube Shorts Experience determining which content belongs on which platform is important. ## Experience We're Looking For We strongly prefer someone with experience marketing **service-based or B2B companies**, especially industries such as: * Commercial construction * Roofing * HVAC * Plumbing * Electrical * Restoration * Property management * Commercial real estate * Facilities services * Industrial services * Other construction or trade businesses You do **not** have to already be a roofing expert. However, you must be comfortable learning a technical industry and understanding the customer we are trying to reach. ## What We DON'T Want We are not looking for someone who simply: * Posts stock images several times per week * Creates generic Canva graphics * Writes generic AI-generated captions * Focuses only on follower counts * Has experience exclusively with influencers, fashion, restaurants, or consumer products * Posts content without understanding the business objective behind it We want someone who can think strategically and help us build a **recognizable commercial roofing brand**. ## When Applying — PLEASE INCLUDE YOUR WORK **Do not send a generic proposal.** Please send us: 1. **3–5 examples of social media accounts you have personally managed.** 2. **Links to video content you have created or edited.** 3. Examples of work for **B2B, construction, trades, local service, or professional service companies**, if available. 4. A brief explanation of what you personally handled for those clients: strategy, filming, editing, copywriting, posting, analytics, etc. 5. Tell us which social media platform you believe is most important for reaching **commercial building owners and property/facility managers** and briefly explain why. 6. Give us **3 video ideas you would create for a commercial roofing company** trying to reach building owners and property managers. If you cannot provide examples of previous work, this position probably isn't the right fit. ## Potential for Long-Term Work We are looking for someone who can become a **long-term marketing partner**, not someone to create a handful of posts and disappear. If we find the right person, there is significant opportunity to expand the relationship as we grow our content library, video presence, brand awareness, and commercial roofing marketing program. **Please start your proposal with the words “COMMERCIAL ROOFING” so we know you read the entire job description.**