Social Media Manager

Social Media Manager — Instagram Growth ##About Our Company We're a fast-moving AI education brand helping business owners, founders, and entrepreneurs leverage AI to grow their businesses and profit faster. We offer low-ticket digital products (e.g. Plugins, Extensions), info products, in-depth online courses, and a subscription-based membership. We're hiring a Social Media Manager to take direct ownership of scaling our Instagram account, turning our existing production output into scroll-stopping, growth-driving Instagram content, consistently. ##The Role This is not a "post and hope" job. You will own Instagram growth end to end for a personal brand — strategy, calendar, hooks, captions, publishing, and the numbers behind all of it — and repurpose the content into LinkedIn, TikTok, and YouTube Shorts to multiply reach without multiplying workload. You'll work closely with our existing content team. Your job is to bring sharp creative judgment, a system for testing what works, and the accountability to hit growth numbers month over month. Success condition: Owner shows up as the talent. You own the Instagram strategy and its cross-platform repurposing end to end. ## Business Outcomes We're Hiring For - Grow Reels reach +100% in 90 days - Grow follower count and engagement rate month over month (see KPIs below) - Drive a measurable increase in leads/community sign-ups via IG CTAs, tracked with UTM links - Founder time on Instagram: 0 minutes outside of shooting content and reviewing what goes live ## What You'll Do - Own Instagram strategy end to end for: what to post, when, why, and how it ladders up to business goals (leads, community growth) - Plan the content calendar, research hooks, and write outlines/titles/descriptions for every post - Coordinate shoots and B-roll capture - Edit raw footage and B-roll into finished IG Reels — cuts, captions, pacing, and sound, ready to publish - Repurpose IG Reels into other short-form platforms — LinkedIn, TikTok, and YouTube Shorts - Write and direct hooks, captions, and CTAs in the brand's established voice (pattern-interrupt openings, reframing language, real case-study proof, no income-claim language per Meta policy), with UTM tracking links on every CTA - Capture frameworks, quotes, and metaphors into reusable content assets for future posts - Post natively to Instagram under our guardrails — you own publishing, not just drafting - Run the weekly content calendar — 7 IG posts/week minimum — in coordination with our team - Own basic analytics and weekly reporting, presenting Mondays with clear recommendations - Own comments and DM engagement, keeping the community warm and responsive - Spot trends in the AI-for-entrepreneurs niche and turn them into timely, on-brand content ## What We're Looking For Must-haves: - 5+ years managing Instagram for a creator or personal brand - Proven track record growing an engaged audience organically. Please show us the numbers - Sharp creative judgment: you know a good hook before the data confirms it - Strong, punchy, human-sounding writing, you can nail a founder's voice, not just your own - Comfortable owning outcomes and making creative calls independently - Genuine curiosity about AI and entrepreneurship, you don't need everything explained twice - Actively uses AI tools in your own workflow to move faster without losing a human touch - Comfortable working inside Notion and ClickUp alongside a small, fast-moving team - Hands-on video editing skills (CapCut, Premiere, or similar) — you can take raw footage to a finished, publish-ready Reel yourself Nice-to-haves: - Experience growing a founder/creator personal brand specifically - Background in online education, coaching, or info-products - Familiarity with Meta ad policy constraints around income claims ## KPIs You'll Be Measured On Growth KPIs: - Grow IG followers by ≥8% month over month - Grow Reels reach by ≥15% month over month - Maintain ≥4% engagement rate per post (likes, comments, shares, saves) - Maintain Story view rate of ≥10% of total followers Production & Quality KPIs: - Retention at 30s on Reels: ≥70% - Turnaround: first edit ready within 48–72h of receiving raw assets; shorts-platform repurposes (LinkedIn/TikTok/YT Shorts) within 48h of the source Reel going live - Brand voice score: ≥8/10 on weekly review (voice match, hook quality, on-brand execution) - Publish 7 IG posts/week at ≥95% on-time cadence - Respond to comments/DMs within 2 hours during business hours - Submit a weekly performance report every Monday with clear data + recommendations ## To Apply Please include: - A brief intro and relevant experience - Links to 2–3 organic Instagram accounts you've grown, with real results - Samples of posts, captions, or campaigns you've created that drove followers or sales - Your tools, location, and earliest start date