Social Media Marketer for Handmade Vintage Lighting Shop (Shopify + Etsy)

I make and sell handmade lampshades and restore vintage lamps from my farm workshop in Southside Virginia (Shopify store plus an established Etsy shop with years of sales history). My products are colorful, photogenic, and loved by customers; my marketing is the missing piece. The situation: when I moved my focus from Etsy to my own Shopify site, sales dropped. The website gets little traffic and has not produced a sale yet. I post on Facebook, Instagram, and TikTok a couple of times a week but get little traction and have never boosted a post properly. What I need (part-time, ongoing): Audit and fix my social media approach: what to post, how often, and on which platforms (Facebook, Instagram, TikTok, and tell me if Pinterest should be in the mix, since my products are very visual) Set up and manage small-budget Meta ad campaigns (roughly $300-500/month in ad spend to start) aimed at antique/vintage and mid-century decor buyers (I also sell antique and vintage lamps as custom built lamps), with sales tracked through Shopify. Build my email capture: improve the site opt-in, create a simple welcome flow, and help me send a friendly monthly email (I have Mailchimp and a small list) Boost the right posts to the right audiences instead of posting into the void Teach me the basics as we go so I can handle day-to-day myself over time Requirements: Proven experience marketing handmade, vintage, home decor, or similar visual products (Etsy/Shopify sellers a big plus; show me examples and results) Hands-on Meta Ads Manager experience with small budgets Plain-English communicator, patient with a non-technical owner. Honest about what a small budget can and cannot do. Budget: $13-40/hr, around 4-6 hours/week to start, long-term for the right person. In your proposal, tell me the FIRST thing you would change about my marketing and why. Applications that don't mention a specific idea for a handmade lighting brand will be declined.