Social Media Marketing Consultant Needed for Publishing Startup

WHO WE ARE We are a young publishing startup with a catalog of 100+ book titles. Each title is available in: • eBook format • Paperback format • Audiobook format Our books are distributed across multiple online stores and distribution partners to maximize reach and long-term sales. We are currently completing our own e-commerce website where customers will be able to purchase books, ebooks, and audiobooks directly from us. OUR CURRENT SITUATION Most of our budget has been invested in: • Creating books • Producing audiobooks • Publishing and distribution • Building our e-commerce website As a startup, our marketing budget is currently limited. However, we believe that over time our catalog will begin generating increasing sales through online stores and marketplaces, allowing us to reinvest more aggressively into marketing and growth. For now, our primary goal is to build a strong social media presence through organic growth and to drive qualified traffic to our website and e-commerce store. While we intend to focus heavily on organic strategies, we also recognize that paid advertising can play an important role in accelerating growth. Therefore, we are open to allocating a modest monthly budget for CPC campaigns where appropriate. We plan to start with a small investment, carefully measure performance and ROI, and gradually increase our advertising budget as results justify further investment. However, the best thing is focusing and "push more" on those social media that are proven to wrk better organically in the beginning, without leaving the others back as they will be pushed with more marketing in a second moment. SOCIAL CHANNELS We have already launched: • YouTube • Facebook • Instagram We also plan to launch TikTok and primarily target a US audience. WHAT WE ARE LOOKING FOR We are looking for an experienced Social Media Marketing Consultant. This is NOT initially a social media management role. We want an expert who can analyze our situation and provide a clear, practical, and actionable strategy that we can implement ourselves. The selected consultant should review: • Our company • Our book catalog • Our target audience • Our existing social media presence (accounts just opened) • Our website/ecommerce strategy • Our available resources and budget WHAT WE EXPECT AS DELIVERABLES SOCIAL MEDIA GROWTH STRATEGY Provide recommendations on: • Which platforms should be prioritized • Organic follower growth strategies • Engagement-building tactics • Content pillars • Posting frequency • Community-building methods TRAFFIC GENERATION STRATEGY Provide recommendations on: • Driving traffic from social media to our e-commerce website • Funnel creation • Audience-building strategies • Lead generation opportunities • Converting followers into website visitors and customers CONTENT STRATEGY Recommendations for: • YouTube content (yet in progress with a defined strategy) • Facebook content • Instagram content • TikTok content Including: • Book promotion ideas • Audiobook promotion ideas • Educational content • Viral and shareable content opportunities • Content calendar recommendations NOTE: Whenever possible, we would like to maximize the value of the contents we already produce for Youtube by repurposing them across multiple platforms. For example, we would prefer to reuse portions of our long-form YouTube videos and YouTube Shorts, adapting and optimizing them for Instagram, Facebook, TikTok, and other relevant channels rather than creating entirely new content from scratch for each platform. We are a small team of two business partners who currently handle the majority of the company's operations, so our available time is limited. For this reason, an important part of the strategy should focus on creating an efficient and sustainable content workflow that minimizes content production effort while maximizing reach and impact. We are particularly interested in recommendations for content repurposing, automation, batching, and other "work smarter, not harder" approaches that allow us to maintain a consistent social media presence without requiring a large amount of additional time or resources. PAID ADVERTISING ASSESSMENT Our preference is organic growth. However, we would like an honest assessment regarding: • Whether ads are necessary • Which platforms are most effective • Suggested budget levels • Expected outcomes 30 / 60 / 90 DAY ROADMAP We would like a practical implementation plan including: • Priorities • Action steps • KPIs • Expected milestones FOR THIS FIRST CONSULTING + A WRITTEN ACTIONABLE PLAN Fixed Price: $100 This project is for consulting + written plan only. The budget includes: • Analysis of our business and current situation • Development of a structured strategy • Written implementation plan • Reasonable follow-up support to answer questions during the initial implementation phase IDEAL CANDIDATE We are looking for someone who: • Has proven social media growth experience • Understands ecommerce traffic generation • Has experience creating content strategies • Understands organic marketing • Is practical and budget-conscious • Can provide case studies or examples of previous results Experience in publishing, books, digital products, education, or similar industries is a strong plus. LONG-TERM OPPORTUNITY *We are also looking for a one-time relationship! Once our catalog begins generating more revenue and we increase our marketing budget, we expect to hire the right person to manage and execute the strategy on an ongoing basis. Naturally for the right price. Once everything starts to take off our goal is to find a long-term partner who can help us grow our audience, brand, and direct sales. TO APPLY Please include: A brief introduction about yourself. Examples of social media accounts or projects you have helped grow. Relevant experience in organic social media marketing. Any experience in publishing, books, education, or digital products. A brief explanation of how you would approach our situation. We look forward to hearing from you. Best, Gio