Social Media Marketing & Lead Generation Specialist

We are looking for a proactive and results-driven freelancer to help us grow our SaaS business through social media marketing and targeted lead generation. This is a long-term opportunity for someone who is experienced in finding potential customers, engaging with them professionally, and creating consistent social media content. Responsibilities Create and publish engaging posts on: Facebook Instagram LinkedIn Design simple social media creatives using Canva or similar tools. Research and scrape targeted business leads based on: Geographic location Industry Company size Other criteria provided by us Build and maintain lead databases in Excel/Google Sheets/CRM. Reach out to prospects through LinkedIn, Facebook, and other social platforms. Promote our SaaS products through organic social media marketing. Join relevant Facebook and LinkedIn groups and engage with potential customers. Send personalized messages to qualified prospects. Track outreach activities and provide weekly performance reports. Suggest new ideas to improve reach, engagement, and lead generation. Required Skills Social Media Marketing LinkedIn Marketing Facebook Marketing Instagram Marketing Lead Generation Web Research Data Scraping LinkedIn Sales Navigator (preferred) Canva or similar design tools Excellent written English Attention to detail Preferred Experience Experience promoting SaaS products or B2B software. Experience with LinkedIn outreach and prospecting. Familiarity with tools such as Apollo, Clay, Phantombuster, Instant Data Scraper, Sales Navigator, or similar lead generation platforms. Basic understanding of CRM systems. Deliverables 3–5 social media posts per week. Qualified leads based on our target locations and industries. Daily outreach to potential customers. Weekly report including: Number of posts published Leads collected Outreach messages sent Replies received Meetings generated