Social Media Marketing for Studio

Our primary goal is to access a broader audience for our studio. We would like to utilize social media as a way to market and reach out to a larger audience. The ideal candidate will have experience in creating engaging content and developing effective marketing strategies for social media platforms. Target Audience: Parents of children from ages 4 and up. They can be from beginner to advanced levels. All are welcome. Our target audience is in and around Los Angeles County. We are based in La Crescenta and would like to generate students from neighboring cities such as Pasadena, Glendale, Sunland, Tujunga, San Marino, South Pasadena, and Arcadia. We would also like to offer online classes for students who are out of state or even out of the country. Why us? Our studio is unique because we teach in a versatile range of methods, including the Russian Method, Suzuki Method, and Yamaha Method. We have over 30 years of experience in teaching theory and have participated in music festivals and competitions, with students receiving acclaimed awards and musical opportunities. Students have performed at Carnegie Hall, participated in Juilliard master classes, and been accepted to schools such as Manhattan School of Music, LACSA Performing Arts School, and CalArts. Our Tone: Our tone is generally that of a serious music studio, while still providing fun and energetic instruction for younger students. We adapt our teaching style to each child’s needs. Visual style = Classical, elegant, warm, and inviting. What we do: We help students discover their musical abilities in a fun and friendly environment while developing music theory, performance skills, discipline, focus, organization, and memorization. We host two concerts per year and encourage participation in competitions and talent shows. What we want: Reels, Feeds, and Stories with Longer form videos every 6 months. The first 3 would be once weekly. Reels 60-90 seconds. No existing content at the moment. Feeling for content (a good mix): - Polished and professional (cinematic quality) - Raw and authentic (behind-the-scenes feel) - Educational / tutorial style Professional and knowledgeable. for photography and imagery We want a mixture of text overlays, captions, or graphic elements on your images and Reels Color Scheme: Open to suggestions. Possibly black and white or black and burgundy. Content Focus: Student performances, recital and event highlights, music history, and fun facts. Can do specific series or recurring content pillars as appropriate. Our background: Our background includes 45 years of teaching experience, a Master’s Degree in Music & Pedagogy, and a Bachelor’s Degree in Music. We specialize in the Russian Method of Teaching, emphasizing technical development, relaxed movement, deep tone, artistic expression, musicality, theory, music history, and literature. A focus on piano for early childhood to teens. We utilize Suzuki, Russian, Yamaha, and Leschetizky methods. Music theory is taught from the beginning as a fundamental part of the curriculum. We also teach music appreciation and music history.