Social Media Marketing

# Social Media Marketing Specialist for Growing Physical Therapy Practice We are looking for a creative and reliable **Social Media Marketing Specialist** to help grow the online presence of **MovMed Physical Therapy**, a growing physical therapy practice serving Charlotte, NC and surrounding communities. MovMed provides **outpatient physical therapy, mobile physical therapy, orthopedic rehabilitation, injury prevention, corporate wellness, and workers' compensation rehabilitation.** Our goal is to build a strong, professional local brand that attracts patients, develops referral relationships, and increases awareness of our services. ## What We're Looking For We need someone who can take ownership of our social media presence, particularly: * LinkedIn * Facebook * Instagram The ideal freelancer should be able to **create the content, design the graphics, schedule/post the content, and help us steadily grow our audience.** ## Responsibilities * Develop a monthly social media content calendar * Create approximately **3 quality posts per week** * Design professional branded graphics using our existing MovMed branding * Create educational physical therapy and wellness content * Create short-form videos/Reels when appropriate * Write engaging captions and calls to action * Manage LinkedIn, Facebook, and Instagram content * Help grow followers and local engagement organically * Promote our outpatient and mobile physical therapy services * Develop content targeting physicians and healthcare referral partners * Create content for employers and corporate wellness opportunities * Promote community events, screenings, and partnerships * Recommend relevant hashtags and local SEO/social strategies * Monitor basic performance metrics and recommend improvements ## Content We Want to Create Examples include: **Patient Education** * Back and neck pain * Shoulder and knee conditions * Balance and fall prevention * Post-surgical rehabilitation * Sports injuries * Mobility and strengthening tips **MovMed Services** * Outpatient physical therapy * Mobile physical therapy * Injury prevention * Corporate wellness * Workers' compensation rehabilitation **Brand & Community** * Therapist introductions * Behind-the-scenes clinic content * Community events * Physician/community partnerships * Patient success stories when appropriate authorization is available * Educational health and wellness content ## Our Brand **MovMed Physical Therapy** **Tagline:** Where Movement Is Medicine. Our branding uses a professional **navy, white, and gold** visual style. We already have our logo, branding assets, LinkedIn page, and initial marketing materials. We want the social media presence to look **professional, modern, trustworthy, healthcare-focused, and consistent with our brand.** ## Ideal Freelancer We would prefer someone who: * Has experience marketing healthcare, physical therapy, chiropractic, medical, fitness, or wellness businesses * Has strong graphic design skills * Can create professional Canva/social media graphics * Understands LinkedIn marketing in addition to Instagram/Facebook * Has experience growing local service businesses * Writes excellent English * Understands the difference between educational healthcare content and medical claims * Can work independently with limited supervision * Is proactive about suggesting content ideas Experience with **physical therapy or healthcare marketing is a major plus.** ## Initial Scope We would like to begin with a **30-day trial/project**. During the first month, we would expect approximately: * 12–15 social media posts * Branded graphics/images * 3–4 short-form video/Reel concepts or edits * Content calendar * Captions and hashtags * Posting/scheduling across agreed platforms * Monthly performance summary If the relationship works well, we are interested in turning this into an **ongoing monthly engagement** as MovMed grows. ## When Applying Please include: 1. A short explanation of your social media marketing experience. 2. Examples of social media accounts you have managed. 3. Examples of graphics/posts you personally created. 4. Any experience with healthcare, physical therapy, medical, fitness, or local service businesses. 5. Your proposed monthly rate for the scope above. 6. What you would do during the **first 30 days to grow MovMed Physical Therapy's social media presence.** Please start your proposal with the words **"Movement is Medicine"** so we know you read the complete job description. We are looking for someone who can become a **long-term marketing partner as the practice grows**, not simply someone to create generic social media posts.