Social Media Reels Creator for Emerging Wellness & Lifestyle Brand

We’re looking for a creative, trend-aware social media content creator/editor to help us launch and build the Instagram presence for a new elevated wellness and lifestyle brand. Our brand brings together movement, wellness, community, and social connection through curated in-person experiences. We’re looking for content that feels aspirational, modern, organic, and cool — not overly corporate or overly polished. What We Need We will provide a mix of raw iPhone video clips, photos, event/lifestyle footage, and brand assets. We need someone who can turn that content into engaging Instagram Reels and short-form social content. Responsibilities may include: * Editing raw clips into polished Instagram Reels * Selecting the strongest clips and creating a natural story/flow * Adding trending audio, text overlays, transitions, and on-screen messaging * Creating content that feels native to Instagram rather than like an advertisement * Helping establish a consistent visual style across our Reels * Suggesting Reel concepts, hooks, trends, and content ideas * Creating launch/teaser content as we build toward our first event * Potentially repurposing content for TikTok and other short-form platforms Our Aesthetic Think: Elevated wellness × social club × lifestyle Clean, editorial, warm, feminine-but-inclusive, community-driven, and effortlessly cool. We love content that feels similar to boutique wellness clubs, Pilates/Lagree studios, lifestyle communities, and modern hospitality brands. We do not want generic Canva-style promotional videos or overly commercial edits. Ideal Freelancer You: * Have experience creating Reels for wellness, fitness, lifestyle, hospitality, fashion, or community brands * Understand current Instagram and TikTok trends * Have a strong eye for typography, pacing, music, and aesthetics * Can take imperfect/raw iPhone footage and make it feel elevated * Understand how to create strong hooks in the first few seconds * Can work within an established brand aesthetic while bringing creative ideas * Are comfortable helping a new brand build its social presence from the beginning Initial Project We’d like to start with a small paid test project of approximately 3–5 Reels using footage we provide. If it’s a good fit, we’re looking for someone we can work with ongoing as the brand grows, including event content, launch campaigns, partnerships, merchandise, and future experiences. To Apply Please send: 1. 3–5 examples of Reels you have personally edited or created 2. Examples specifically within wellness, fitness, lifestyle, fashion, hospitality, or similar brands if available 3. Your typical turnaround time 4. Your rate for 3–5 edited Reels 5. A brief description of how you approach turning raw footage into engaging social content Bonus: Tell us one current Reel/content trend you think would work well for an elevated wellness/social brand. We’re looking for someone who can become a creative partner, not simply edit clips.