Social Media Specialist

Job Title: Social Media Specialist (Part-Time / Remote) About the Role We are seeking a detail-oriented, creative, and proactive Social Media Specialist to manage our daily social media presence from content planning through community engagement. In this role, you will be responsible for turning ideas into engaging posts, maintaining a consistent publishing schedule, interacting with our audience, routing qualified leads to the internal team, and reporting on weekly performance. Key Responsibilities - Content Planning & Creation: Develop weekly/monthly content calendars; write compelling copy and design visually appealing static/carousel graphics and basic short-form video assets. - Scheduling & Publishing: Stage and schedule approved posts across target platforms (e.g., LinkedIn, Instagram, Facebook) using scheduling software. - Community Engagement: Monitor comments, mentions, and direct messages daily to foster active, positive audience interactions. - Lead Triage & Handoff: Identify inbound inquiries and high-intent leads from social channels and systematically route them to the appropriate specialist/team. - Reporting & Analytics: Track key social metrics (reach, engagement, clicks, follower growth) and compile concise weekly/monthly output reports with actionable insights. Qualifications & Skills - Proven experience managing brand social media accounts as a specialist, virtual assistant, or manager. - Proficiency with design tools (e.g., Canva, CapCut, or similar). - Proficiency with tracking/ monitoring tools (e.g. Trello, Google Sheet, GoHighLevel or Similar) - Strong written English communication skills with an eye for brand voice and grammar. - Reliable organization skills—able to prioritize daily engagement windows and meet publishing deadlines independently. Application Requirements To apply, please submit: - Your updated portfolio link showcasing your work experience.